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These tools will help them track and analyze the position of their pages in search engines, which will allow them to better understand how their pages are perceiv by potential customers. This will allow them to better adjust their marketing and AZB Directory SEO strategies to achieve better results. SEARCH ENGINE MARKETING ETO Search engine marketing (SEM is a marketing strategy that uses search engines to promote products or services. SEM includes both organic and paid marketing efforts to increase your website’s visibility in search results. The goal of SEM is to increase website traffic through organic positioning and paid advertising. In the case of organic positioning, SEO is us to optimize a website for search engines to allow it to be index and rank better.