Whether it is start-ups at the beginning of their entrepreneurial. Adventure or established brands with…

According to Aaker, brand awareness is one of the necessary steps to build brand equity…

In this article we will see how, starting from minimum requirements of familiarity and recognisability…

The statement is less transparent than it seems: if we want to establish what real…

But why are we talking about “disruption”? The context in which we are going to…

On the contrary, any company is and must be the realm of operations . Therefore,…

If we think about the impact produced in the last twenty years by digital transformation…

  Asos takes responsibility without hesitation or force, gracefully minimizes the episode and adds humanity…

Other times, as in the case of unplanned or programmable events. A fast, very fast…

It’s February 3, 2013. Inside the Caesars Superdome in New Orleans the San Francisco 49ers…

Customer Experience. How important is this aspect? Transforming legislative obligations into reducing company costs and…