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5 marketing strategies not to ignore in 2023
Whether it is start-ups at the beginning of their entrepreneurial. Adventure or established brands with…
The definition of brand awareness according
According to Aaker, brand awareness is one of the necessary steps to build brand equity…
What is Brand Awareness: a definition
In this article we will see how, starting from minimum requirements of familiarity and recognisability…
What is Real Time marketing?
The statement is less transparent than it seems: if we want to establish what real…
Online video between evolution and disruption
But why are we talking about “disruption”? The context in which we are going to…
Digital Transaction Management all the documents
On the contrary, any company is and must be the realm of operations . Therefore,…
Brand Awareness: how to increase it through Content Marketing
If we think about the impact produced in the last twenty years by digital transformation…
Asos how to admit a mistake
Asos takes responsibility without hesitation or force, gracefully minimizes the episode and adds humanity…
Optimize time and planning with Real
Other times, as in the case of unplanned or programmable events. A fast, very fast…
Real Time marketing: strategies and best examples
It’s February 3, 2013. Inside the Caesars Superdome in New Orleans the San Francisco 49ers…
DTM: when document management is at the service of the Customer Experience
Customer Experience. How important is this aspect? Transforming legislative obligations into reducing company costs and…