Although we can see the difference in business types. and suitable content formats But it’s not that B C businesses can’t use the content format that B B can use. For example, if our brand is a water purifier brand, customers must want to search for information. Product advantages product origin which can be present in the form of an interesting article about water or other perspectives Therefore, we should stick to the marketing objectives and target groups. and adapt appropriately for maximum benefitsBrand Content is one of the marketing methods us during the period of continuous saturation of marketing communications.
The form of content
Because the target audience or customers Egypt WhatsApp Number List receive too much information from various channels (Overwhelm), causing borom to the point of blocking ads or skipping those ads. Therefore, pure advertising as in the past It has become something that is not suitable for this era. The consumer group or consumers are not comfortable with hard sell advertising, causing brands to find new ways to connect with their target audience. to communicate the value of the brand until it becomes a way to create Brand Content that can finally meet the nes In conclusion, what is Brand Content.
That provides benefits
Brand Content is a marketing technique AZB Directory to create a connection between different types of content or content with the brand. To create target groups or customers to engage with the brand, which Brand Content has the following characteristics Focus on offering value rather than presenting a product or service. Does not focus on direct sales But it’s about making content that creates results for customers. To achieve brand communication or brand mention. The measure is the number of comments or brand mentions. create add value to customers or target groups in.
