Brand guidelines (including voice and tone) Step 2: Establish your online presence with your company website After you’ve outlined your business plan, your next step is to make sure your online presence: Is consistent with your brand guidelines. Speaks to your target audiences. Reflects your brand’s mission, vision, core values and unique value proposition. Start with the company website. If you’re just starting out and don’t have the budget to hire a designer, don’t worry about having all the bells and whistles.
Many CMS platforms come with built-in
Templates that can be customized with your brand logo and colors. The most important part of your website will be the content on its pages. Make sure your site provides an accurate representation of your brand and the products/services you offer. Your content should speak volumes about your brand or product Tunisia Mobile Number List using as few words as possible. Write in the language of your target audience, not the language you use internally. Step 3: Identify your audience’s favorite social media platforms and ignore the rest (for now) As a one-person marketing team, you can’t be everywhere at once no matter how badly you might want to be.
Maintaining an active presence on
Instagram, LinkedIn, X and Pinterest will lead to burnout with minimal results to show for all the additional effort. Ifou haven’t done so as part of your business plan (see step 1), you’ll want UAE Phone Number List to create buyer personas for each of your target audiences and align your marketing efforts to guiding those personas through each stage of their buyer journey. Identify your personas’ favorite social platforms and focus your efforts only on the platforms with the highest engagement potential.