Personality that reflects

That brand to success. Uniqueness _ Consumers perceive uniqueness as a unique selling point. The point of sale must be strong enough to drive that market. This distinctiveness comes from Brand DNA or the unique identity of the brand. who are not like others that can create a link to the identity of the customer group Clear brand positioning And communicate through slogans or messages in various advertising mia to remind consumers to remember An example of uniqueness can come from honesty. simplicity beautiful design use of innovation and technology.

This group is a cliché group

An example of an outstanding brand Guatemala B2B List is Apple, whose products are constantly being develop in line with changes in technology and consumer groups. Penetrating new markets and capturing new groups of people This is another strategy that makes the brand stand out from competitors in the traditional market. By positioning the brand differently, Volvo, for example, changes its image that emphasiz safety communications in the past. to the presentation of the thrill of driving and performance of cars.

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Which connects to the brand

Changing car design for the modern AZB Directory youth while keeping Volvo’s DNA safe. which is in addition to the positioning of new brands Using other elements that make it stand out, such as using the brand’s mascot in activities or brand mia Brand identity (Brand Identity) such as logos, packaging, advertising formats including events It can encourage Gen Y to remember our brand from a different perspective like no other. indicates one’s self (Self-Identification) Gen Y want something like themselves. to live their own lives Friends also influence the idea of ​​brand preference. Research has shown that relationships and friendships between friends create an indication of the identity of a group of friends among themselves, for example, this is a modern group.

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