Banks and financial institutions base their relationships with their customers on trust. On the customer side, trust means first of all sharing a series of sensitive information . Based on the knowledge gained from this information, the bank formulates hypotheses and designs specific solutions. If the foundations on which the decision-making process is based are therefore provided by shared knowledge. Trust is, we could say, the resource that fuels the very existence of banking activity. What has changed with the advent of the internet is not the substance of a phenomenon. Which remains the same overall, but rather the structure, extension and intensity. Of the relationship between banks and customers.
The channels opened thanks
mass digitalization have enormously increased the Indonesia Mobile Number List amount of data that organizations in the banking sector can have access to , resulting in a real paradigm shift . The most advanced evolutionary step of data-driven banking – the one we experience every time we access our bank’s online services – is a direct consequence of digital transformation. The most macroscopic effect of this somewhat epochal passage is the multiplication of opportunities for. Sector players to deepen their knowledge of their target audience. Preferences, needs, purchasing patterns. Wealth of information resources contained.
It is precisely thanks to data-
driven banking that banks can now India Phone Number List manage all this information holistically , with a unique approach that integrates latest generation methodologies and technologies. Data-driven banking updates with respect to the current context what has always been the promise on which the dynamics of the sector are based: listening to needs and urgencies. Creating offers that are actually advantageous and offering increasingly personalized services. In order for it to generate value (and build customer loyalty ), data – unique and third-party – must be managed strategically, processed in compliance with security procedures and standards.
