One of the advantages of working in an Agency is that our work must adapt to the logic of our clients, so every time we do a campaign, a planning, a site we have to delve deeper into each reality and know it in detail in order to give our best. For this reason over the years we have seen many different realities, both B2C and B2B. We ourselves are a B2B reality. In this regard, there is a topic that has been going around in my head for some time and that I have finally decided to address: is B2B digital marketing really that different from B2C? Surely there are substantial differences but can we assume that there are points of contact between the two? We see.
Marketing what it boils down to
What we have been able to notice in our Australia Mobile Number List experience is a great. Difficulty on the part of b2b in concentrating on typical marketing activities: often, in fact, its particular nature of marketing not oriented towards the final consumer but towards. Companies or intermediaries has taken on its own rules and leaves less freedom for those who manage it. Often this results in a site that is not updated. Usually old and from times gone by, almost certainly. Without e-commerce and with zero social or seo activity. The most enlightened plan something on adwords. Old logic blocks b2b digital marketing.
Now, no one says that changes
have to be handled in on/off mode and Cambodia Phone Number List turned on all at once, right away. However, with due calm, it is necessary to rethink the paradigms and undermine the logics sedimented by years of very respectable balances between company, partners and customers which however have taken over and dictate the law. But how can we blame companies if this logic has made everything work for decades? Can not be done. However, you can’t help but think that things could improve by changing something. After all, the world continues to evolve, whether companies decide to accommodate the change or not.
