“User onboarding is the process of increasing the likelihood that new users will be successful in adopting your product.” More specifically, onboarding is the initial experience that helps new customers learn how to navigate through the different features of your product while generating value and improving retention. Let’s break down each of these integration functions. 1. Educate new users You only have one chance to make a first impression with a new user, and onboarding aims to maximize that opportunity.
The quality of the onboarding will not only serve as an educational tool, but will also communicate the value of your product to your new users. In the same study, Post Funnel found that 30% of user churn is because Special Database customers don’t see value in the product. If your customer doesn’t understand your product’s purpose or its benefits, its value is immediately at stake. When walking through your product for the first time, your customers should understand how your product makes their lives easier.
Retention is critical to building a sustainable business, and reducing employee churn is top of mind for most product and marketing teams. Elegant Themes found that a mere 1% difference in retention can have up to a 12% impact on a company’s valuation over 5 years, meaning onboarding isn’t simply an improvement to your user experience, but a strategic business function. Onboarding is primarily done when new visitors are getting acclimated to your product, but they should also be incorporated into the product AZB Directory experience as your product’s feature set grows. Here are the three main places where onboarding takes place.