But why are we talking about “disruption”? The context in which we are going to place this term is that of the use of online videos : from YouTube to social media, up to streaming platforms. «Disruptive innovation» is an expression coined by the American academic and economist Harvard Clayton Christensen, which defines the effect of a new technology or a new way of operating on a business model, which totally modifies the logic up to present in the market at that moment, introducing new behaviors and interactions and revolutionizing current logic. Online video between evolution and disruption How has the use of content changed
The world of online videos
audio-video content in general but also of Kuwait Telegram Number Data artistic, cultural and entertainment content, has undergone an important evolution with the enormous boost that digital technologies have had. A push that is increasingly leading towards multi-channel. These “new technologies” allow us to access all types of content, “thanks to the Internet and what allows the transformation into bits, into liquid contents, which can be conveyed through all channels and reconverted into all physical forms when needed ” (source: agendadigitale.eu). Digital technologies allow us to access any type of content at any time and in any place .
There is a lot of information
Dedicated to this topic, so we will try to go in order and rely. Mainly on data to demonstrate this change and acceleration. Let’s start from the importance and Italy Phone Number List enormous scope that the online video tool has in our present. Both within businesses and in the daily lives of each of us. How to transform data into business opportunities. Online videos within businesses it is now well known that video has become the online content par excellence. Being part of a business and adopting a video marketing. Strategy is a great way to get noticed on the market and the statistics prove it. Let’s start by saying that the demand for online videos is constantly increasing.
