Using luxury brands is a multi-stage experience that goes far beyond the purchase process itself and carries with it the promise of belonging to a specific community and the guarantee of quality and reliability. When deciding to buy a luxury product, the customer chooses a specific lifestyle with which he […]
Daily Archives: April 9, 2023
8 posts
A proven way for an effective campaign is the ability to link different channels, thanks to marketing automation systems. In this way, the conversion increases, and also simplifies the activities that are then easier to control. The marketing communication channels use in the company are a matter of conscious choice. […]
This is a very important first step, because the selecte channels define the further way of brand communication and the types of messages use. Channels also have an impact on how all assumptions are implemente to achieve the goal of the marketing strategy . Marketing communication channels are often treate […]
The next step is a coherent and well-thought-out visual identification ,all kinds of colors, typography, logos, slogans, letterheads, websites, social profiles – all this should be kept in a similar spirit, and at the same time distinguish the company so that it is remembere faster. Company image The Internet gives […]
On the other side, we therefore have “inbound”: a more recent “pull” technique , it aims to attract the customer in a natural way by offering interesting content. The goal is not to talk about yourself directly, but to broadcast quality content that will appeal to prospects. And who says […]
Properly segmenting your tree structure will give you the opportunity to work on a maximum of keywords and promote the long tail. The latter is a combination of keywords which is certainly little sought after by Internet users but which corresponds to very specific requests, that is to say to […]
Is outbound marketing on its way out? By Perrine Lassire Postd on June 16, 2015 Inbound Marketing You have to get usd to the idea, Internet users are more and more ducatd and savvy on the Internet. When it comes to buying a product or service, their buying process is […]
SharePoint 2013 expires in April 2023 and many teams in communication, marketing, HR departments and IT are wondering exactly that. An upgrade from classic to modern is not “mandatory” but recommendd. New call to action What is the difference between the classic and the modern interface ? information architecture The […]