Other times, as in the case of unplanned or programmable events. A fast, very fast – almost immediate – reaction is necessary which allows companies to leave a trace (positive in the best of cases, in any case indelible) of their digital presence. We mentioned previously the possibility of responding with prodigious timeliness in the face of the unforeseeable and unexpected. Attempting to give a definition of real time marketing . In that article we were referring, in particular. To the ability to enhance the information structure of a phenomenon or trend while this trend and event happen .
And we wrote that to interpret
Reality as it unfolds – laying stable foundations on which to carry out. Successful real time marketing actions – the first step is the adoption of tools. That allow continuous and proactive listening to online and offline conversations . Only starting from correct, complete and Israel Telegram Number Data profiled information will it be possible to build real, broad and detailed. Knowledge to be used for the production of content that aims to be instantaneous . To be truly relevant. Real time marketing should then be based on real time analytics – the results of particular analysis processes that process. Moment by moment, the data arriving from a variety of different sources.
Unplanned events and plannable
Events even if a real time marketing strategy is inevitably focused on. Current trends and immediate customer feedback, it can still be set up in such a Hong Kong Phone Number List way as to optimize time and resources . The step to be addressed is first of all that. Which provides for a distinction between two categories of events: non-planned and non-programmable events and plannable events . Events that are neither planned nor programmable (an exceptional event, a news story, the speech of a politician. The actions of a public figure, an event of social or cultural importance) can constitute an opportunity for the company to tell stories.
