If we think about the impact produced in the last twenty years by digital transformation on company-consumer communication, it is easy to understand how updating, enriching and strengthening Brand Awareness is even more necessary today than in the past : an essential step, if we want to be able to penetrate the noise background caused by the incessant flow of gigantic quantities of data. In this cycle of articles dedicated to marketing we have also talked about Real Time marketing , while in this article, after having briefly described the context in which the typical techniques of Content
Marketing find application today
We will see that the type of content that is best Japan Telegram Number Data of others. Video , and in particular personalized video, increases brand awareness . Infographic – inbound marketing: how to find customers in the times of the digital revolution. A moment of information overload we have been living in a condition of constant infodemic for at least 15 years. Immersed in that situation that «treccani» defines as “excessive circulation of information, sometimes not carefully examined. Which makes it difficult to orient oneself on a given topic due to the difficulty of identifying reliable sources” . In a recent study idc found that in 2020 64.2 zettabytes of data were created or replicated and according to. The forecasts contained in the same survey in 2025 we will reach the ceiling of 180 zb .
Of this enormous amount
New information, however, just 2% was Indonesia Phone Number List saved and retained in 2021. While the rest was consumed or temporarily cached and subsequently overwritten. This last data also gives us an idea of how minimal the portion of truly useful knowledge. Produced every second is in such a context of information overload. The volume of commercial. Communications has also continued to grow inexorably and has contributed significantly to the exponential growth of the amount of data created. Consumed and stored in the world. To wit: already in 2007, according to the new york times. Americans were exposed to around 5,000 advertisements a day.7 for marketers. The issue is of crucial importance and translates into constantly trying to be relevant.
