This way you’ll be able to see which channels are untappe that you can leverage. Or which platforms they’re not yet using . Evaluate a may and may not work for your competitors so you can stand out from them. Through this analysis. Good indicative data will be obtaine to calculate your advertising budget. If we are in a very competitive industry. We must base our investments on our competitors before we can choose to steal market share from them. Don’t forget. Advertising is underinveste. Create an action calendar it is important to define the timing of your advertising campaign. Or if you really want an annual plan that includes special dates when you want to promote certain products or business offers.

 You should always organize all your advertising strategies. Documenting the amount of your investment. The duration. The goals you want to achieve. And most importantly. In the end you have to measure the impact and whether you achieve the set goals . Please note that depending on the channel use. Ads may not appear instantly. For example. In google ads . It takes time to optimize the campaigns base on the data obtaine. Ensuring that they have the require profitability. This must be taken into account when defining the action calendar. Analyze costs incurre to create an adequate budget for your advertising campaign. You must properly track every euro spent in order to analyze its effectiveness in achieving your goals.

 As far as social networks are concerne. They always specify their spend and who they reach so you can check how well your campaign performe on facebook (for example) . This way you can verify at any time whether you are actually enjoying the expecte return on investment. Measurement results finally. Once you have a budget for your advertising campaign . You nee to evaluate whether the investment you made was truly worth it. The results you obtaine. And whether the expecte return on investment was achieve. This will help you calculate your new campaign budget. It is important that you have define your goals so that you can verify whether you actually achieve a you expecte. More or less. And so that you can learn to manage your financial resources.