If your business doesn’t have an established social presence yet, look to your competitors: What channels do they have the most success with, and how do they interact with users on those channels? What are their most successful posts, and what type of content do those posts contain? Your initial […]
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Don’t be afraid to reuse content: By human nature, attention is fleeting. The upside to this is that you can repost a piece of evergreen content you wrote three months ago and still gain new engagement. As your content library continues to grow, reposting your most successful pieces of content […]
Involve your coworkers from other departments in the process. Have ongoing conversations about what motivates them to do what they do, and make their passions and interests part of your content strategy. Involve them in the sharing process, too. Ask them if they’d be willing to share your posts throughout […]
When you’re just starting out with marketing campaigns and asset creation, gauging how long different tasks take might seem difficult, but continuing to track your time will help you identify trends. You can then block off time to complete these tasks in your calendar and initiate realistic reprioritization discussions with […]
You may need to reinforce your need for uninterrupted “deep work” hours from time to time, but inviting your colleagues to a regular meeting will demonstrate that you care about what they’re saying enough to ensure you can give them your undivided attention. Scheduling regular collaboration meetings is another great […]
Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Previously, sellers were required to enter many pieces of information to create product listings, […]
Google said, “The September 2023 helpful content update is rolling out with an improved classifier. It will take about two weeks to complete. We’ll update our ranking release history page when the rollout is complete.” Google added new details about helpful content, specifically: Added new guidance about hosting third-party content […]
What to do if you are hit. Google has provided a list of questions you can ask yourself about your content. Read through those questions as we posted over here, and in an unbiased manner, ask yourself if your content is in sync with this update. Please note if this […]
Hopefully, you all will see a positive trend in your ranking and visibility in Google Search following this update.Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a […]
Brand guidelines (including voice and tone) Step 2: Establish your online presence with your company website After you’ve outlined your business plan, your next step is to make sure your online presence: Is consistent with your brand guidelines. Speaks to your target audiences. Reflects your brand’s mission, vision, core values […]
You can add 25 unique search themes per asset group (e.g., “car” and “automobile” would be the same audience). Search themes will respect brand exclusions in Performance Max and account-level negative keywords. Results driven from search themes will bring your customers to Google is unable the landing pages Google you’ve […]
Which photos are selected. Google said it picks the photos using AI, so algorithms decide which photos to choose. “These results are based on the analysis of billions of photos shared by the Google Maps community — all done with AI and advanced image recognition models,” Google wrote. Why we […]