That reduction finally started yesterday as well. As Barry Schwartz reported in Google FAQ Rich Results Now Only Displayed For Authoritative Sites on Search Engine Roundtable: “FAQs in the Google search results are now barely showing up in the search results anymore. If you look at the tracking tools, they […]
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What shows up? A knowledge panel? Tesco Google Search Results Page Nothing? Or just your website or socials? Fingers crossed all of the above, but also, it depends on your brand name. If your brand name doesn’t show up, type in your brand name plus what you do. So you’d […]
Content written by people or machines Google also removed a few words that clearly reiterated its stance on using AI to help produce content. Google removed the words “written by people” and just wrote “helpful content created for people in search results.” Here are before and after screenshots: Before After […]
What exactly was improved? That is hard to say but Google did drop more hints. Hosted third-party content Google added a new section to its help document on the helpful content update on the topic of hosted third-party content. It reads, “If you host third-party content on your main site […]
Adding or removing content for search engines With the whole CNet debate from a couple of months ago, Google also added this line to that section “Are you adding a lot of new content or removing a lot of older content primarily because you believe it will help your search […]
Asking the right questions before jumping in too. Far clarifies objectives and serves as a preliminary risk assessment for all parties: Assess client familiarity Gauge the client’s knowledge of LLMs (as it pertains to SEO) to ensure effective communication. If the client brings up the topic, ask leading questions about […]
Whether the use case is backend or user-facing, a competitor who is already using the technology offers a glimpse into what looks to be pure hype versus what produces results. Capabilities: Outline the specific features and benefits of generative Ai based on the client’s ask. Avoid oversharing jargon-ridden details unless […]
If your business doesn’t have an established social presence yet, look to your competitors: What channels do they have the most success with, and how do they interact with users on those channels? What are their most successful posts, and what type of content do those posts contain? Your initial […]
Don’t be afraid to reuse content: By human nature, attention is fleeting. The upside to this is that you can repost a piece of evergreen content you wrote three months ago and still gain new engagement. As your content library continues to grow, reposting your most successful pieces of content […]
Involve your coworkers from other departments in the process. Have ongoing conversations about what motivates them to do what they do, and make their passions and interests part of your content strategy. Involve them in the sharing process, too. Ask them if they’d be willing to share your posts throughout […]
When you’re just starting out with marketing campaigns and asset creation, gauging how long different tasks take might seem difficult, but continuing to track your time will help you identify trends. You can then block off time to complete these tasks in your calendar and initiate realistic reprioritization discussions with […]
You may need to reinforce your need for uninterrupted “deep work” hours from time to time, but inviting your colleagues to a regular meeting will demonstrate that you care about what they’re saying enough to ensure you can give them your undivided attention. Scheduling regular collaboration meetings is another great […]