Sales during visits to the winery You can easily obtain all of these marketing. Provider you use, as well as through the sales data. Provided by the winery’s online store. Through these. Indicators you could know if the email marketing strategy you are developing is helping you increase direct sales and what percentage. Of increase you are achieving. But also, you will be able to see if any of the. Hhases of the strategy are working poorly to make adjustments and corrections. 3º ANALYZE THE DATA, DRAW CONCLUSIONS AND MAKE. ADJUSTMENTS And we come to the third step that you will. Have to take to measure the results of your marketing actions. You already know the objectives you want and need to achieve.
If the conversion rate of the forms is good but
You have also defined the indicators with which to measure it. Now we just need to analyze. And although it is obvious, it is something that must be done and that, many times, we leave it until tomorrow due to the rush and urgency of everyday life. It is best to set one day a month to carry out this analysis, and when it comes to actions that require more frequent monitoring, leave the days on which Country Email List it is convenient to monitor them indicated in the agenda. Let’s continue with the previous example and see how you can analyze the data to make the necessary adjustments.
Therefore, you would need to act to
Improve When developing an email marketing strategy to increase the winery’s direct sales by 30%, I will work in parallel on different marketing actions such as: attracting subscribers to the newsletter, writing emails that are opened and that capture the attention of subscribers. , make attractive offers for the wines sold in the online store, promote wine tourism proposals AZB Directory in the winery to attract visitors… Therefore, it is important to analyze the different variables that tell me how each action and phase of email marketing is working. If the conversion percentage of the email capture forms was very low, you would not be able to attract potential customers to whom you could send emails to try to sell them the wines from the online store or encourage them to visit the winery.
