When we launche our adidas content hub www.GamePlan-A in May 2016. we put culture at the core of our content marketing strategy. The goal of this venture is to attract employees. attract the right talent. and build relationships with like-minde people (both internal and external) with.How adidas creates moments of relevance. Cultural backgrounds compatible with ours. All of this helps generate advocacy in the long term. but driving revenue is not GamePlanA’s primary goal. Did I just lose you be patient. Making culture the driver of your content marketing strategy can be extremely helpful in
Generating sustainable ROI
As culture has the power to foster longer. stronger. and more positive relationships with your Special Database target audience. I promise. Being a driving force behind your strategy’s culture will strengthen your relationship with your audience. framatho CMWorld Click to Tweet Culture…what is that Culture is a group’s collective values. ideas. beliefs. social behaviors. and ideology. Culture contains implicit theories about the world in which we live. It is the sum of people’s beliefs that move them and influence their decisions. Culture includes empathy. purpose. and “cool.”
Culture creates a sense of membership and belongin
Louis Gerstner. former chairman of the board of IBM. shares one of the key things he learne in Azb Directory his career in his book. “Elephants Say They Can’t Dance.” “I came to see… that culture is a game – it’s a game.” Relevance is fleeting Let’s see how this connects to content marketing. There’s no doubt that relevance is one of the most important aspects of content marketing. But relevance is tricky. Relevance is fleeting. If my favorite soccer club scores a goal. it’s exciting until the other team equalizes. A
