If your business doesn’t have an established social presence yet, look to your competitors: What channels do they have the most success with, and how do they interact with users on those channels? What are their most successful posts, and what type of content do those posts contain? Your initial attempts at social media marketing might require a bit of trial and error, but identifying what works and focusing your future efforts on tactics with proven business value will help you grow your following (and revenue) enough to make room for some of your more experimental ideas. Step 4: Create a multichannel content calendar Once you have your business’s foundation in place (your website) and have identified your target audience’s favorite social channels, your next step is to scope out your content marketing strategy.
If you’ve ever tried looking for
Online resources about building a content strategy, you’ve probably read that you should be posting on social media at least once a day every day as a bare minimum. As a one-person marketing team, posting every day might not be viable, and that’s OK. The key is to post consistently, and to consistently provide Jordan Mobile Number List value. Start by posting valuable informational content once or twice a week on the same day(s) each week (finding the best days might require some testing). A few additional tips for creating a content calendar as a one-person marketing team.
Keep a running list of ideas
Maintain a spreadsheet for any content or campaign ideas that may pop into your head throughout the month. On that spreadsheet, add columns for the type of content or campaign you’ll be posting as well as the keyword focus, audience persona, and marketing funnel position the piece of content Philippine Phone Number List will be targeting. Adopt a hub and spoke model: Beginning with a few pieces of pillar content (your hub) and expanding on the pillars with related content (your spokes) is a great way to naturally scale a content strategy by providing valuable information related to a topic your audience cares about.
