Why use Telegram Marketing in your marketing strategy?

In this article, we will discuss the importance of Telegram in your marketing strategy and the steps to create a Telegram marketing strategy.

As of November 2022, Telegram has . Every day, thousands of users download the app and sign up. The growing popularity of the platform allows marketers to benefit from the following many advantages:

• Telegram makes it easy to find the;
• Telegram has an official  where anyone can buy ads;
• it has a bot creation feature that makes it easier to communicate with a wide audience;
• Quiz and Surveys functionality to quickly get information about your target;
• Telegram has quality traffic because no bots are allowed to join this app;
• easy to develop and less expensive — since it is new, you can at a very low cost;
• by using bots you can offer 24/7 support to your customers;
• With Telegram groups, you can connect with other people to get feedback.

Now that you know the benefits of using Telegram, let’s see how to include all these tools in your marketing strategy.

Step 1. Determine your goal

Developing a Telegram starts with defining a goal. This goal will determine the tools you use, cambodia telegram data the content formats, and the key performance indicators you measure. With Telegram, you can pursue the following goals:

• increase traffic to your website;
• boost customer engagement;
• with your audience;
• automation of routine tasks 
• support customers;
• the increase in sales.

For example, if you want to build trust with your existing customers while increasing your sales, you can create a private channel for your. This way, they will be the first to know about upcoming sales; you can create a poll for them to choose which items they want to get a discount on, etc.

Step 2. Create a Telegram account

Now that you have defined your goals, it is time to create a Telegram account. You have three options: a group, a channel, a chatbot.

Band

To create a group, click on the three google paid referencing: including sea in your digital strategy horizontal lines in the Telegram Marketing upper left corner and choose the “New Group” option. Add members, give the group a name, and add a photo or video.

If you are already popular and have thousands of fans, consider creating a channel.

Chain

To create a channel, click on the three horizontal afb directory lines in the upper left corner and choose the “New Channel” option. Give it a name, write a description, put a photo, choose whether your channel is public or private, enter the text of an invitation link and add members.

You can see the number of views under each of your posts. If you have more than 500 subscribers, you can track detailed statistics on the following information:

• the languages ​​spoken by your subscribers;
• how users found your channel;
• the number of users joining, leaving, and muting your channel;
• how they interact with your messages.

You can schedule your messages and they will be sent automatically at the specified time.

Chatbot

SendPulse offers a flexible . Create a widget and place it on your site so users can subscribe to your bot.

First, you need to create a bot and connect it to SendPulse. To do this, follow the steps below:

1. Go to your Telegram account, enterBotfather in the search tab and choose this bot. Click “Get Started” to activate it.
2. Enter the command /newbot and send it.
3. Name your bot and copy the token value.

Next, go to your SendPulse account. Navigate to the “Chatbots” section and paste your token into the corresponding field. Then, subscribe to your bot.

That’s it! You’ve added your chatbot to SendPulse.

Step 3. Promote your Telegram account

Below is a list of effective ways to promote your Telegram account. Feel free to try them:

1. Social media. Social is a great source of today . You may already have thousands of followers on , TikTok, and LinkedIn. Don’t miss the opportunity to let them join your brand on Telegram. Put a link in your Instagram bio or create an exclusive offer available to those who join your Telegram channel or group.
2. Cross-promotion. Look for popular Telegram accounts in your niche and . For , if you offer tours, ask a famous traveler or blogger to promote your agency in exchange for a discount.