We tell you how the ALLO marketplace launched DSA advertising campaigns from Google and what results it achieved within the framework of a new tool for itself. All this — without drastic changes in the budgets allocated to paid traffic channels.This case is about performance marketing. Performance is a digital […]
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In May 2024, there was a large-scale leak of internal Google documents, which caused a wave of discussion among SEO specialists. These documents provide detailed information about the data that Google collects and how it may be used in ranking algorithms.We decided to collect all the information about the leak […]
Google Merchant Center (GMC) is an important tool for marketers and businesses that allows you to upload and update information about your products for display in Google Shopping and through Performance Max.However, GMCs can block if Google policy rules are violated. This makes it impossible to show ads, which negatively […]