Using a tool call Content Matrix can help us see the appropriateness. Of content formats that are suitable for both types of businesses. Target group including the purpose of communication that can be us to plan content marketing effectively Content Matrix The Content Matrix consists of two dimensions, looking from left to right as a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of products or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that relates to emotions.
Lets see what kind
Emotional) to the purchase decision with Jamaica B2B List reason (Rational). In the Content Matrix, it also describes the form of content that is divid into types: ucational content (ucate), persuasive content (Convince), entertainment content. (Entertainment) and inspirational content (Inspire) If your brand is B C, the right content should be entertaining. May use contests, answering questions or playing games to get customers to participate and create awareness. that focuses on emotional access And create a product purchase by bringing actors as presenters Posting information on various forums That helps create inspiration or a catalyst for making a purchase decision.
Of content formats are us
On the other hand, if your brand is AZB Directory B B type, then cribility and detail are important. which requires reason and effect in making purchasing decisions Content creat to create awareness may include writing articles to ucate. press release Communicating with Infographics and Convincing Customers to Buy with Events Webninar Presentations of Successful Case Studies product trial It can convince people to buy products or services. How to get start with Content Matrix ? Let’s take a look at what each type of content qualifies. And clearly state how each type of content is measur against KPIs to ensure the best results when communicating.
