In May 2024, there was a large-scale leak of internal Google documents, which caused a wave of discussion among SEO specialists. These documents provide detailed information about the data that Google collects and how it may be used in ranking algorithms.We decided to collect all the information about the leak in one article. And also analyze some of the claims from the leak to help SEOs.
Background of the leak and its volumes
Google’s data leak occurred after the accidental publication of internal Content Warehouse API documentation to a GitHub repository. This error was quickly fixed on May 7, 2024, but automated documentation services managed to save this data, which led to its distribution among SEO specialists.The leak was first reported by such well-known experts as Rand Fishkin and Mike King. Google later confirmed the authenticity of the documents,
Telemarketing data is that it buy telemarketing data provides business with an ability to get targeted leads as soon as possible. Make sure you buy from known suppliers who provide authentic and current contact details. There is a necessity to ensure that the data is following the policies and regulations like GDPR or Do Not Call. Legal and ethical utilization of the bought data is profound to maintain the trust of the customers and ultimately optimize the telemarketing campaign.
noting that some of the information may be out of date or taken out of context.Expiry date.All leaked documents: original .The volume of the leak: 2,500 pages.Filling the leak: 14,014 attributes that relate to the ranking and labeling of content in Google.Google’s response: authentication , data interpretation caveat.The leak was a real shocker for the SEO community.
Containing the Google Search Ranking 2024 Data Leak
As a result of the leak, more than 2,500 internal Google documents containing detailed information about search ranking algorithms were leaked onto the Internet. These documents identified 14,014 attributes used to score and rank pages.The leak provides a fresh look at how Google collects, processes and uses data to shape search results. However, it is difficult to evaluate the leaked data because it is technical information.Photo: What the Google Search Ranking 2024 data leak contains.The leak describes each API module and breaks them down into summaries, types, functions, and attributes. For the most part, we consider defining the properties of the various protocol buffers (or protobuffers) accessed by the ranking system to generate SERPs (Search Engine Result Pages).Photo: What the Google Search Ranking 2024 data leak contains. Many of the redirects in the attributes are to Go links that follow URLs on the Google intranet.
SEO implications and controversies
Despite the controversy among SEOs, this data leak is hugely important to understanding how SEO works.First, it confirms the existence of many factors that Google previously did not mention or even denied their importance.For example, the use of clicks and user behavior data to rank pages has been much discussed in the SEO community. Google has previously said that such data is not used directly for ranking, but the leak revealed that there is a NavBoost system that takes these signals into account.In addition, the leak confirms the existence of the siteAuthority metric , which measures the authority of a site. This is especially important because Google has always denied using a generic domain authority metric, which has been the cause of much debate among SEO specialists.The leak also contains information about various demotion algorithms .
Analysis of the Google Search Ranking 2024 data leak
The full volume of the leak can be found technical seo on the Dixon Jones website , where all 1 attributes have been collected, and you can also use the GPT Google Search Ranking 2024 bot , which was created based on this data, to learn more about specific points.If it’s easier for you to perceive information visually, you can familiarize yourself with the visualization of leaked data .What was refuted by the data from the Google leak. We’ll break down some points from the leak that contradict Google’s early claims.Google can use clicks to rankGoogle has always insisted that user clicks are not a ranking factor. However, the leaked data revealed the existence of the NavBoost system, which uses click signals to adjust positions in search results.The leak revealed that NavBoost takes into account different types of clicks, such as long clicks, last clicks, and good clicks.
Use of Domain Authority
Google has denied using the Domain aero leads Authority metric, saying it is not part of their algorithm.However, the data leak revealed the siteAuthority metric, which measures the overall authority of a site. This metric is used to determine the initial value of new pages before they gain their own PageRank.Photo: What was refuted by the data from the Google leak. This confirms that Google still uses a site authority score similar to Domain Authority to determine content relevance.Using data from the Chrome browser
Google claimed that it does not use data from the Chrome browser to evaluate the quality of pages. However, the leak revealed that Google tracks site views through Chrome and uses that data for ranking.Photo: What was refuted by the data from the Google leak. In particular, the chromeInTotal attribute takes into account the number of views of the site by Chrome users.
