Don’t be afraid to reuse content: By human nature, attention is fleeting. The upside to this is that you can repost a piece of evergreen content you wrote three months ago and still gain new engagement. As your content library continues to grow, reposting your most successful pieces of content should become an integral part of your content marketing strategy. Make curated content and integral part of your strategy: Content creation is a full time job in and of itself. As a one-person marketing team, you won’t have the time to consistently write valuable thought leadership. The good news is you don’t need to continuously post your own content to create value for your audience.
When done right curated content
Can save time, build industry connections, and extend your social reach. (Just don’t forget to give credit to the original creator.) Don’t jump into paid advertising until you have cohesive Cambodia Mobile Number List messaging: Paid advertising is a great way for new businesses to quickly build brand awareness. However, launching an ad campaign with a half-baked landing page or an underdeveloped product runs the risk of leaving users with a bad first impression. Ads may generate brand awareness, but if your brand story or product purpose aren’t clear to new users, you’ll lose money without generating conversions.
Leverage your fanbase Businesses
With larger marketing teams or bigger budgets might join an influencer network, but as a one-person marketing team, you’ll probably need to be a bit more creative. Consider asking your current customers to be influencers. Whether you’re a more established brand or an emerging business without New Zealand Phone Number List a large social following, having real users proselytize about your product will build audience trust and brand awareness. Leverage your coworkers: You may be a one-person marketing team, but expanding your share of voice doesn’t need to be a solo effort.
