The creation and development of an online store is a complex, labor-intensive process that requires large investments of time, effort and money. Many are sure that trading platforms do not nee information sections, because the main function of such sites is sales.
But if you organize your blog thoughtfully, it will help attract new customers, increase customer loyalty and thus increase sales. From this article, you will learn what a blog should be like so that your online store works as efficiently as possible.
Is a blog always necessary, in what cases will it be useful
Do all online stores nee a blog? No. The feasibility of using informational content depends on the specifics of the online trading platform. For example, if it sells mass-market products such as food or special database personal hygiene products, then writing useful articles about such products is unlikely to yield positive results. There are very few interesting topics for this product segment, so all publications will be uninformative, and the costs of creating content will not pay off.
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But in some cases, a blog will be effective. It is useful for the following categories:
expensive, luxury products: furniture made of natural solid wood with an exclusive design, premium watches, hand-made products;
health products: dietary supplements, massagers, compression garments;
household appliances: vacuum cleaners, ovens, washing machines, hobs and other home appliances;
electronics: computers, smartphones;
specialize devices: air conditioners, split systems, air ionizers.
In such online stores, a section with useful information will definitely interest potential buyers. Articles will help customers learn how to choose the right product, how to use it correctly, how to save on purchasing without compromising quality. Having studie the trend analytics – why business needs it nuances of purchasing and using it, a site visitor will certainly want to buy products on this site, and not elsewhere. In addition, reading texts from a blog will have a positive effect on behavioral factors and, accordingly, on the position of the Internet resource in search engine results.
Functions performe by an online store blog
Why does an online store nee a blog? The information section of an online trading platform can perform several functions at once. Let’s consider all the tasks that a blog can solve.
Increasing the number of website visitors
A blog is part of the semantic core of an Internet resource. Information requests from users increase traffic. And if a person reads an article about how to choose a particular product, he or she most likely intends to buy it. And if useful information about the choice is found on your site, the visitor will not want to look for it from competitors or on information portals.
All you have to do is carefully stimulate the purchase and direct those who visite the blog to study the information to the product catalog. You can add links to products or sections of the online store to the article, as well as competently think through and implement a remarketing campaign for such users.
Providing answers to questions
If an online store sells products with a multi-component design, various characteristics and complex au emai list operation, then potential buyers will certainly have questions about use, important selection criteria. And site visitors will be able to find answers in the blog. It can consist of buying tips, instructions, detaile descriptions, reviews, comparisons of brands or models of specific manufacturers.
