In late March 2021, the SEO community on Twitter was abuzz with claims that more searches on Google search engine were ending without any clicks to the website or “zero-clicks”.
A day after the article was released, Google Search’s public relations liaison @dannysullivan released an official article via the Google Blog to respond to search engine practitioners regarding the claims. In short, Google stated that the data and claims were inaccurate.
A snippet Analysis: SEO Community Claims About Google’s Zero-Click
SEO practitioner regarding Google’s zero-click claim. This claim received more comments than disagreement, but some SEO practitioners are aware of the efforts of others to provide alternative data (when Google does not provide certain data as expected). Read more about their discussion via the link in the third paragraph of this article. and Indonesia.
As an introduction, zero-click does not mean negative for search engines and websites. However, this topic can be negative from another perspective. It is important to note that keywords written in the search box do not all expect answers from a website page.
For example, Analysis: SEO Community Claims About Google’s Zero-Click
Then the search engine will display only the birth date, through the search engine’s rich snippet feature “rich snippet or knowledge graph”. Of course, this is related to user behavior, and it varies across the world. Obviously, search engines like Google, Bing, and Yahoo cannot limit any questions that their users may ask. Advanced algorithms are prepared and continuously improved to answer all questions and provide the most relevant answers as quickly as possible.
Let’s take a closer look at the various user questions that have the potential to increase Google zero-clicks.
Order Keywords Explanation
First keyword “apple stock” For stock players, the Stock Market is a source and place of investment with very large funds. Monitoring the aggregation of buyers and sellers of shares is important, even more often it is better. Keywords of this type may not need a special page, especially since Google and several other search engines already have rich snippets as a feature in search results.
Second keyword “srinivasa ramanujan age” As a world-class mathematician, Ramanujan is an important figure for academics and mathematicians around the world. Keywords like the one above may be submitted to get more information about him. A website page certainly does not need to create an article just to answer the keyword. Google’s rich snippet is enough.
For a more complete discussion from many marketers and SEO practitioners, check out their comments in Figure 3 below.
The WhatsApp number database market presents a distinctive opportunity for business owners in a world where immediate communication is whatsapp number database becoming more and more prevalent. Using this platform can be revolutionary for firms who are rushing to establish real-time connections with their customers. However, what does it really mean to work in this industry.
Attached is a snippet of an SEO community
Discussion at the end of march 2021 regarding the zero-click claim.regardless of whatever reasons some seo practitioners have planned for these claims,. What is interesting is the quick official response from. Google regarding the seo community discussion.
With the possible scenarios that have been used. First such claims are intentionally launched to make google write an official. Response related to anything in the search engine, often an algorithm update. Then the second reason might be that practitioners hope to provide. New information to the community, with the hope that other. Practitioners also understand that the claim data is only an alternative.
This second reason should be expected to trigger further constructive discussions.
Starting from that, let’s check the article and find
Google’s contribution in providing visits to websites continues to increase every year.
In reality, Google Search sends billions of clicks to websites every day, and we’ve sent more traffic to the open web every year since Google was first created.
Google sends billions of clicks every day to websites all over the world. With the total combination of their search engine users appearing in Keyword Planner for all active Google user countries, we can see how many clicks are distributed to each international seo country. So this will benefit global publishers in making more accurate projections of advertising revenue.
Cumulatively each year the clicks have increased
Although there is no health percentage increase mentioned. But at least this is still proof that the Google Search team continues to innovate and produce breakthroughs that are able to maintain their dominance in the search engine business market.
Note 2, Use Google Business and embed your office phone number there.
Table 2 – Second statement and analysis
Google Official Statement Analysis
And beyond just traffic, we also connect people with businesses in a wide variety of ways through Search, such as enabling a telephone call to a business.
Google records clicks to phone numbers embedded in Google Business. It is possible that they are conducting an experiment in a canada email lead country with healthy Google search engine growth to get more precise information to improve the quality of their search algorithm.
It is even possible that this activity
has become part of the algorithm with some weight, at least for keyword groups in the local business niche. From an SEO perspective, this should be new and of particular concern.
Note 3, The latest final results from Google’s experiment
Table 3 – Third statement and analysis
People don’t always know how to word their queries when they start searching. They might start with a broad search, like “sneakers” and, after reviewing the results, realize that they actually wanted to find “black sneakers.”
Maybe Google already has a final result about the behavior of a keyword written so they can say that “users are reformulating their questions” when a keyword doesn’t help at all with the user’s expected answer.
From the examples mentioned
(about sneakers) this is a common keyword group. Where this topic will be related to the December 3, 2020 algorithm update. The SEO community is abuzz with their writing, that they and their clients have also lost significant organic traffic. Even the cmlabs business is also affected by this, where traffic to some of our clients has dropped from 40% to 95%. Maybe this will answer one of the community’s claims that SEO specialists should start focusing on traffic quality rather than quantity. So long-tail keywords should be the main priority, then enter the large search volume in general keywords.
The interesting thing about the third note is its relation to the algorithm update at the end of last year. Some SEO practitioners in the global community are hoping for an official explanation from the Google team.