Dwell time is one of thousands of algorithms used by Google. Dwell time itself according to the cmlabs SEO dictionary is the actual length of time a visitor spends on a site page before returning to the search results in the SERP.
For example, when you type “Indonesian corona website” in the Google search engine, then you click on the top result because the title and meta description look relevant to what you mean.
Dwell time and its effect on seo
Figure 2: Google search result snippet for the keyword “corona indonesia website”. We created the simulation to provide a direct picture of the search results in the search engine.
Next, you read the article on the website page until the end for 4 minutes, before deciding to return to the search results by pressing the back button. So it can be said that your dwell time as a user on that page is 4 minutes until you finally exit.
So is there a relationship between dwell time and SEO? Does dwell time have an effect on SEO?Dwell Time, Seo, and Ranking FactorsMany have mentioned that dwell time is important for SEO. As Bing’s senior project manager, Duane Forrester, once explained, the time between a user clicking on your website link in the search results until they return to the search results page again has the potential to indicate whether your content on that page is good enough or not.
The longer the dwell time of the user on
the website page, the better the quality of the content contained therein. He considers the content of your website useful, educational, interesting to read, and has also answered all his needs. On the other hand, if the dwell time of the user is only short, it means that the website contains poor-quality content.
So, What Impact Does It Have on SEO?In fact, Google has not confirmed whether dwell time can affect SEO rankings. However, at the Think Auto Google event in Canada in 2017, the head of Google Brain gave a hint that slightly refers to dwell time as an important factor in SEO rankings.
However, an experiment conducted by Larry Kim has proven that Google does pay attention to dwell time in ranking in SERP.
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Dwell time and its effect on seo
After RankBrain appeared in 2017, the ranking position changed and only two websites remained with below average user time.
So, it can be concluded, although not yet confirmed, that dwell time is an SEO ranking factor. Google can see whether or not users feel at home on a website page. If internet users spend more time on a website that is in position #2 SERP than on a website in position #1, then Google will reconsider whether the content of website #2 is more valuable to users than website #1, and whether website #2 deserves to occupy position #1.
Increase Dwell Time To Increase SEO Rank
It is not clear whether dwell time is actually a factor in SEO rankings. But there is no harm in improving your content to increase user dwell time.
One of the most common ways to make
Users spend more time on your page is by presenting SEO-based content that is both interesting and useful. Content plays the most important on-site seo role in this case because that is the only thing that internet users are looking for. They will definitely be happy if what they are looking for matches their expectations (articles that answer all their needs).
In addition, there are several other tips that can be tried to increase dwell time, thereby increasing your SEO and website rankings on SERP.
1. Understand search intent
Before creating content, you must understand what internet users actually mean in their searches. If they type “best speakers 2019” do they intend to buy or are they just looking for brand info.
So it would be good if in your content you explain information about the speaker, brand, type, price, and where to buy it.
Also Read: Master Search Intent and
Make sure the language used is easy to canada email lead read by the target reader. The type, style, and format of writing greatly influence this.
If the writing is neatly arranged (using H1, H2, sequential numbers) with the type and style of language appropriate to the topic, then your target audience will definitely be happy to spend a long time on the page.
To check the readability of a text, you can try using various free tools on the internet.
3. Insert videos and photos
The visuals of your website also need attention. Videos and photos usually attract readers because they can help them understand the content of the article. Provided that the videos and photos inserted must be relevant to the topic of discussion.
Increase Page Speed
Site speed checker tool pagespeed insight googlePage speed or site speed indicates how quickly users can view pages and interact with content. The higher the Page speed, the better the user experience. Slow page speed will make internet users click the back button as soon as possible because they can’t stand waiting.
To find out the page speed, you can use the free tool from cmlabs PageSpeed Test .
5. Mobile Device Friendly
In 2019, mobile devices accounted for 48.91% of worldwide website traffic. That means many users are browsing the internet via mobile devices.
Mobile friendly test tool cmlabs
The free tool from cmlabs Mobile Friendly Test can be tried to see how friendly your website is to mobile devices.
How to Calculate Dwell Time
Unfortunately, there are no SEO tools that can calculate exactly how much dwell time is on a web page. However, you can calculate or estimate it yourself through Google Analytics. Where information on the average duration of time on the page and the number of users has been presented.
google analytics dwell time average time on page
Dwell time is the time spent by users from clicking. On a search result in serp until returning to the serp page. There is no justification yet whether dwell time is an. Seo ranking factor or not, but it would be good if this was still given more attention in order to improve your. Website’s ranking in the search engine result page.