White space in website design is one of the most important topics used in website design, which is usually neglected by website owners and some designers due to the lack of sufficient knowledge. In simple language, empty spaces and spaces between different elements of the site are called white space. Considering white space between site elements plays an important role in improving user experience. so that it provides balance and organization between the spaces of the site.
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Site designers usually benefit from this point and use it to improve the quality of the site. But most of the site owners tend to fill all the small and large spaces of the site and consider the white space as a kind of waste, which is completely wrong. In this article, we are going to learn about white space in website design, its types and practical advantages, so that you can understand its importance and put its use on the agenda. stay with Also, in a comprehensive article with the title of , we have discussed all the important points in website design.
What is white space in website design?
One of the most valuable and stylish elements that you can use in website design is white space or negative space. Any empty and unused space that exists among different parts of the site, including header, footer, text, page margins and images, and their correct use will make the site more beautiful and improve the user experience. At the time of website design, it is not necessary to use all the available space on the page and it is not mandatory in this regard.
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For this reason, they use white or empty spaces between elements to create proper differentiation and separation between words, lines, logos and other visual parts. Contrary to its name, these white spaces do not necessarily have to be white. Rather, it can be any color, pattern, texture, or even an image in the background that appears in a more coherent way. In addition to managing wasted spaces, it helps create more balance between design elements.
Types of white space in website design
We suggest that you benefit from both micro and macro models to improve and upgrade the site standard and user experience at the same time and create a suitable distance between all components.
Macro white space includes larger areas of site design, such as site images, the space around the logo in the header, page margins, sections separating the site content from the sidebar and the call to action or CTA button. Creating this space will lead to a better organization of site contents and improve the overall structure of website pages.
Micro white space refers to the space around the smaller elements of a site, which will directly improve the readability of content and written elements. These spaces are mostly used between words, lines, letters, paragraphs, sidebar links.
The ratio of micro and macro white spaces depends on the following factors:
1 style of website design
The website designer has chosen the design style and different types of website design have an effect on the use of micro and macro white space, and in each format there are differences with the others regarding the use of micro and macro white space.
Content
The comfort and readability of the text is very important for the user. If more information is used and the macro white space decreases, we must compensate and increase the amount of micro white space (such as the spacing of lines and paragraphs). Because not observing this vital ratio will cause the texts and information to be intertwined and will make the readability difficult. If the user cannot read your text easily, he will close your page and in the long run it will increase the bounce rate.
User behavior
To create a better user experience, you can investigate the behavior of your users and determine the appropriate balance between macro and micro white space based on that. Because there is no general rule for all types of audience and you should design your site based on the specific needs of your target user.
brands
White space is used in many professional and leading sites in the web world. The modern and minimal appearance that has the correct use of white space conveys a sense of security and quality to the user and makes the brand stand out.
The advantage and importance of using white space in website design
So far, we have mentioned the importance of using white and empty spaces in different parts of the site and we said why white space is important in website design. Because the human brain will not be able to separate and process this confused amount of information. Therefore, the presence of white space on the site has many advantages that we have discussed in this section of the article:
1 content readability
One of the most important how can you leverage social media for referral marketing? advantages of using white space is improving the readability of the text on the pages. The readability of the content plays an effective role in forming the initial impression of the visitor. In a glance that the user gives to the content, he checks the readability and format of the text and decides whether to read the content of our site or not. Because these spaces provide a kind of pause and rest for the user’s mind and eyes.
Most of the designers have a special emphasis on it, and with the progress of minimalism. And the growth of classic designs, their use has become very common. These empty spaces do not refer to the white parts of the site and can even have other colors. Using them not only does not cause a waste of usable and visible space. But also helps to manage the empty spaces on the page and maintain proper distance. Between parts such as header, footer, sidebar, content text and images on the page. Make them more readable and accessible.
2 Focus on important parts
White spaces make a more important part of the site stand out due to the color contrast it creates. By respecting the distance from other elements and the existence of empty space around special contents and important parts of the site, it will attract the user’s attention. The empty white space creates a distinction between the most important and vital elements of the site and conveys to the user’s subconscious the concept that he should visit this section and pay attention to it. One of the most important parts that stand out when using this trick is the button or the CTA section of the site
3 conversion rate
The use of white space in website design agb directory can directly. Satisfy the user and turn him into a customer. Especially in corporate and carpet sites, where the use of white space is a very important trump card. You can check Apple’s website as an example. Increases conversion rate. This is one of the common goals of all web pages, and not paying attention. To it may reduce repeat visits to the site and the loss of customer interaction.
user improvement
Another benefit of using white space is improving the user experience, which we talked about earlier. This makes it easy for new users to visit the site. When the parts of the site are regularly and spaced apart. Users can easily find and use the parts they want without confusion. Of course, the creation of a positive user depends. On other factors, of which the white space technique is one of them.
balance and equilibrium
Creating a balance and a suitable and standard distance between the elements of a content. Such as text and image is a great advantage in using white space. Which has established a kind of balance in website design. White space helps site users to understand and process the content and information on a page well.
Visual appeal
When browsing our site is simple, it increases visual appeal and appearance. The more the elements of a site such as texts, image, header and footer are place. Together with standard order and distance, the overall view and structure will be more beautiful. And it increases user visits and improves the ranking of the site in Google. When the visual aesthetics of a site such as drawn lines, icons and typography. Are attractive to the user and separated by white space. He will naturally be interested in visiting various parts of that site and spend a lot of time there.
