One of the most important parts of SEO and site optimization is related to keywords and keyword research. In whatever field we operate, there is always a bigger competitor who has more capital and resources than us. But the workspace is also available for smaller businesses with less capital. Because keywords are freely available to everyone and only by targeting and using these words properly can you attract more traffic and customers. One of the effective measures that can be taken to achieve this goal is to find keyword gaps. Keyword gap is one of the types of large keyword family that deals with the competition between words. In this article, we are going to first define this concept and then discuss its importance and how to find it. Stay with us.
What is Keyword Gap?
Keyword gaps, according to the simplest definition, are keywords in which our competitors have been active and producing content and have taken a position, but we have been oblivious to them. These words often have good traffic and are usually words that have less competition. But this is not the case in general, and keyword chats may become trendy at some point and have high competition. For this reason, it is also called keyword gap. By prioritizing in the keyword research process, you can identify these words and put them on the agenda. There are other types of keyword chats where sometimes the user may search for a word but not find any suitable results. If we identify these words earlier than other competitors and create content for them, we will quickly gain a position.
But working on major keywords is expensive
These words may have high search or low search. Keyword gaps show what content the user is looking for and we have not worked on them. Our competitors have taken advantage of the opportunity that we have lost to attract incoming traffic from Google by putting content on keyword gaps and have gained a good rank. Most of these words do not have strong competition, but they are a gap for our site that we were not aware of, and by investing in them, we can create growth opportunities for ourselves.
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In general, working on gap keywords is very efficient in order to reach the position of competitors and not be left behind in the course of competition. The main keywords in any field are completely clear and do not require a very special research and strategy and takes a long time to rank and is generally not affordable for smaller businesses. In fact, it is very difficult to achieve the main keywords of each field due to the high competition and high investment of competitors. For this reason, keyword chats are very suitable for small businesses.
What is the importance of analyzing and finding keyword chats?
One of the importance of keyword gaps is that we may have set our site strategy to target the wrong keywords that are not well searched. Or we have tried to rank words that were not suitable for us and did not lead to gaining a position. As a webmaster, we must know what words have good potential for the growth and development of our site. We also need to know where our competitors stand and what keywords they use. Analyzing competitors’ strategy can be more important because they have gained a better position than us with the right method and by choosing the right keywords. By finding keyword gaps, you can find the right keywords for your domain and match your competitors. Additionally, you can identify gaps and gaps in your competitors’ keywords.
That is, in addition to finding the holes in your site, you can also find the weak points in the competitor’s site strategy and take action before them. With this, we can attract a large part of the traffic that comes from competing sites. Sometimes we ourselves notice the poor content of our site and try to fix it by randomly using trending keywords in our business. But this is never enough and we should have a targeted search among all the keywords. Keyword research allows us to develop our own method of working on phrases that our target audience needs and searches for. This is one of the ways that makes Google rank you in various words and the user finds your site in several topics. This is effective both in building trust and in returning him to our site.
– Determining the keywords that our competitors use for SEO and comparing it with the keyword ranking of their site.
– To find out more about the strategy and content of competing sites, pay attention to their landing pages. This will help us correct our wrong content generation strategy.
– Checking the status and ranking changes of competitors’ sites and expanding your own site
– Identifying sites that have a lower position than us, but are likely to threaten us as future competitors. Check for changes in competitor rankings and adjust your strategy accordingly.
What methods and tools are there to find keyword gaps?
In the SEO process, there is a suitable tool for everything. Finding keyword chats is no exception to this rule, just like other activities that require proper strategy and planning, and professional and effective tools have been designed for it. These tools help to find the desired words easily and extract the valuable information on the competitor’s site in a simple way. Finding this data and working on it requires special tools, which we have introduced below 4 of the best:
Finding keyword gap from SEMRUSH site
Samrash site provides its users with very important and practical tools in the field of SEO and marketing and everything for marketing and content creation. The special and advanced Keyword Gap tool on this site will tell you all the information about the competitor’s keywords. This tool can analyze your five competitors at the same time. It also differentiates between advertising traffic and organic traffic, and through this site you can access the details of searches performed by users according to the type of device, i.e. mobile or desktop. Perhaps the semrush site is the best tool that lists the gaps of keywords for you and you can create content using them. In this tool, you can find keywords through the following:
– Enter the address of competitor sites: you can enter up to five domains. Subdomains, folders or any type of url belonging to your competitor sites and in addition. To comparing and analyzing, you can see a list of all keywords and keyword gaps.
– Selection of keywords: check the degree of overlap of keywords. And SEO details of your site in different keywords and review the status of organic search.
– Analysis and determination of strategy: Try to identify and prioritize new opportunities. By evaluating the position and identifying the keywords you need.
Finding keyword gaps with the Ahrefs site
The Ahrefs site helps us to find out how can you track referrals and rewards? about the activities. Of our competitors and to do keyword research. Also, this site offers comprehensive tools for all users active in the field of SEO. Which are simple and practical to work with. Including site setup help, keyword research, SEO analysts and content gaps. This site displays a complete list of keywords for SEO professionals and introduces. Unused keywords based on search volume, keyword difficulty, and position.
Find keyword gaps with Moz
In addition to its other useful features, the Moz site has also provided the possibility to analyze competitor keywords. By comparing the top keywords with filters such as search difficulty and search volume. This site gives us the ability to analyze keyword gaps among words whose search. Difficulty is low and have less competition and to create content from Let’s use them.
Find keyword gap from SpyFu site
Another free tool that is important agb directory and useful for SEO is provided by Spyfu. If we enter the domain of the competitor’s site in the search section of this site. It will provide us with various information and content of various details used in the competitor’s site. Perhaps the most important of them in our current discussion is related to keywords. By using this site, we can view the keyword chats and access their list. Which is provided according to the received traffic.
conclusion
Keyword chats play a very important role in improving the ranking and improving the quality of our site’s content. By finding gaps in our site that competitors have already addressed. We approach them and try not to lag behind the competition. It also helps us to identify more needs of users in our business area. To find them, we use different sites and tools such as Semrush. Which provide us with comprehensive and practical information in this context. Knowing the keywords of chats is an irreplaceable necessity, knowing, finding and maneuvering. On them has caused the growth of our site and is recommended to all website managers and content producers. In the end, if you have any questions or other points about the characteristics of keyword chats. Share them in the comments section or contact our experts in Rayapars.
