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Can this tool also? assisting companies in evaluating the effectiveness of indirect and direct marketing efforts and determining the most effective way to invest the marketing budget. HOW TO INCREASE THE EFFECTIVENESS OF MARKETING AZB Directory CAMPAIGNS USING DATA ANALYTICS Data analysis can significantly affect the effectiveness of marketing campaigns. Analyzing customer data, their behavior and preferences allows for a better understanding of consumer nes and expectations. Thanks to this, you can more effectively define target groups, choose the right marketing tools and optimize your budget. Data analysis also allows for a better understanding of the results of marketing campaigns.