The Google Marketing Live presentation took place, where Google presented several interesting updates that can improve the routine for both marketers and ordinary users who will be looking for products.This year, the focus was on new tools based on artificial intelligence. We will talk in detail about the seven most interesting announcements from Google Marketing Live .
What is Google Marketing Live?
Google Marketing Live is an annual conference held by Google for marketers. On it, the company shows progress and new updates for its tools that can improve and optimize the work of digital specialists.Google Marketing Live was first held in 2013 under the name “Google AdWords Performance Summit”. Since then, the conference has been held annually under different names, such as “Google Marketing Live” and “Google Premier Partner Summit”.
Industry specific database specific database by industry enables marketing department to direct its efforts to prospective industries. Contacts can be segmented by industry and this narrows the target of message delivery hence more people will be receptive to the message and more will convert. Check that the data is properly and legally collected — for example, the GDPR compliance database. It improves the ability of firms to market, fosters improved understanding of customer needs, and results in superior performance in the target industry.
This year’s conference was held online and several interesting updates for the company’s key tools were also shown at it.Much of Google’s attention at this presentation was devoted to artificial intelligence. This is not surprising, since the Google I/O 2024 and the Microsoft Surface presentation were previously held , where the situation was similar. Artificial intelligence remains the main topic of events and trends this year.Here’s a detailed look at the new announcements announced at Google Marketing Live.
Creation of AI creatives with Google PMax
Google has significantly updated the Performance Max platform, integrating powerful artificial intelligence capabilities to create AI creatives quickly and at scale.Photo: 7 of the most interesting announcements from Google Marketing Live 2024 – article review of the presentation. With this update, advertisers will be able to create personalized creatives much faster, while maintaining fonts, colors and images.Increasing the speed of creating creatives. The use of AI allows you to speed up the creative production process up to five times.Advertisers have the opportunity to integrate branded fonts , colors and images, according to the brand books of the brand.There are options for adding objects , expanding the background, and optimizing the size and cropping of images.It is possible to automatically integrate product catalogs into AI materials.Photo: 7 of the most interesting announcements from Google Marketing Live 2024 – article review of the presentation
Shopping Ads with elements of artificial intelligence
Google introduced new possibilities for Shopping Ads, which include videos and virtual try-ons. These innovations can help shoppers make purchasing decisions.Photo: 7 of the most interesting announcements from Google Marketing Live 2024 – article review of the presentation. One of the main innovations is search ads in which short product videos can be integrated. These videos can be created either by the brand or by influencers or UGC specialists. Users will be able to get styling tips and explore additional product options by watching these videos. Below the video, AI will highlight key product details to make each video easier to understand.Advanced Virtual Fittings (VTOs), first introduced last year, now include clothing ads. This allows shoppers to see how the clothes will fit different body types. According to Google, the use of this technology increased the rate of clicks by 60%.
Video ad improvements and new formats
Google announced the expansion of on-site seo advertising on YouTube, Discover and Gmail. This includes new YouTube Shorts ad formats with vertical videos, stickers and AI images.Photo: 7 of the most interesting announcements from Google Marketing Live 2024 – article review of the presentation. Expanding Demand Gen campaigns allows advertisers to reach up to 3 billion monthly users through YouTube, Discover and Gmail. The update will help advertisers generate more leads and increase conversions.
Photo: 7 of the most interesting announcements from Google Marketing Live 2024 – article review of the presentationWith the new YouTube Shorts ad formats, marketers get more tools to create ad campaigns. With more than 2 billion users watching YouTube Shorts each month, these new formats will help capture consumer attention and drive demand.
Combining personal data with Ads Data Manager
Google has rolled out Ads Data aero leads Manager , a tool that allows advertisers to centrally manage data to create AI campaigns. This tool helps you combine different data sources, such as conversions, email lists and surveys, into a single analytics hub.The centralization of data is an important step, as the rejection of third-party cookies and the increasing importance of personalized advertising campaigns are now taking place. Ads Data Manager helps to simplify the data management process, especially for small businesses that do not have their own data processing resources.Combining online and offline data sources;
analysis of audience insights. Creating lists of audiences for targeting. Measuring the effectiveness of campaigns.This tool has been in beta testing but is now available to marketers.
