This is a fairly long and complex article – if you want a quick overview and action plan! we have summarised everything in the top section.
There is much talk in the industry at the moment about website user consent and what companies need to do to ensure your website adheres to GDPR and other regulations. It is highly recommended to set up a reliable Consent Management Platform (CMP) which gives you control over cookies and other tracking technologies that collect data from users.
What happens if you don’t have a CMP?
- You’ll miss rcs data out on data
- You may not catch all 3rd party cookies
- You’re at higher risk of GDPR fines
The role of Google Analytics 4 & Consent Mode
As Google moves towards cookie-less software development outsourcing benefits browsing and tools like Google Analytics away from third-party data! website owners need to keep up with the latest advances in data privacy. This is where Google Analytics 4 (GA4) and Google Consent Mode come into play:
- GA4 uses behavioural modelling and conversion modelling to fill in the data gaps left by users who opt out of consent.
- Google Consent Mode is a cross-platform consent system that communicates with your CMP to ensure user choices are respected across Google products! helping you handle the challenges of managing data consent post-GDPR.
Actions you need to take
- Set up a consent management platform
- Move over to Google Analytics 4
- Set up Google Consent Mode
- Set up enhanced conversions on china numbers your Google Ads (this can further reduce the data loss caused by user consent choice)
According to a study conducted by the University of Virginia in 2021! 97% of websites based in the European Union “still fail to comply with at least one requirement of GDPR”. Consent is listed among the top violations! particularly when it comes to users being able to withdraw their consent at any time.
With consent being central to data and privacy guidelines! companies need a reliable Consent Management Platform (CMP) that removes the complexity of adhering to GDPR and other regulations.
Above all! we want to highlight the consequences of not using a CMP and how to deal with key issues like data loss. We’ll also discuss how Google is dealing with the challenges and why you should be using tools like Google Analytics 4 and Consent Mode alongside your CMP.