That create emotional impact. and relationship And feel good about the brand that is more than traditional marketing that only has regular advertising. Making content or content (Content) is the most important thing in marketing in this era. No matter how many brands have good products or services. How much good content is there, but if able to create the right content format to communicate with the right target audience? It may waste time and budget in marketing. Using a tool call Content Matrix can help us see the appropriateness of content formats that are suitable for both types of businesses.
Content creat to create
Target group including the purpose of communication Niue Email List that can be us to plan content marketing effectively Content Matrix The Content Matrix consists of two dimensions, looking from left to right as a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of products or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that relates to emotions (Emotional) to the purchase decision with reason (Rational.
Awareness may include writing
In the Content Matrix, it also describes AZB Directory the form of content that is divid into types: ucational content (ucate), persuasive content (Convince), entertainment content. (Entertainment) and inspirational content (Inspire) If your brand is B C, the right content should be entertaining. May use contests, answering questions or playing games to get customers to participate and create awareness. access And create a product purchase by bringing actors as presenters Posting information on various forums That helps create inspiration or a catalyst for making a purchase decision. , if your brand is B B type, then cribility and detail are important. which requires reason and effect in making purchasing decisions.
