No one type of content resonates with all people. That’s why we create content for videos, emails, blogs, and social media. This tool increases the Podcasts are often overlooked in content marketing.
Podcasting has exploded in the accurate mobile phone number list last decade. On average, podcast listeners spend 6 hours and 39 minutes a day listening to podcasts. This tool increases the You can use podcasts to elevate your brand and demonstrate your market leadership.
But brands often feel intimidated when it comes to podcasting. This tool increases the But that shouldn’t stop you from getting your ideas out to new customers.
Here’s an overview of how to add podcasts to your content marketing lineup.
Create a podcasting strategy
Before you start your podcast, get excited, and then only create two episodes and forget about it, develop a thoughtful strategy and complex tasks are broken down plan for how podcasts will fit into your existing content.
As part of your strategy, you should consider the following.
- Research what equipment and subscriptions you’ll need to launch a branded podcast. Make sure these costs fit into your marketing budget.
- Categorize your content based on what format or medium it best fits into. Podcasts include content that is conversational and doesn’t require visuals to make it understandable.
- How will you promote your podcast to grow your listener base and make it worth your time?
- Set the length of the content to match the needs of your audience. For example, if you are targeting middle-aged moms, the episodes should be no longer than 30 minutes. This way, parents who are picking up their chine directory kids from school or waiting for them at sports practice will be able to listen to them in their free time.
- Create a schedule for releasing new episodes so listeners know when to expect them.
Sometimes it’s best to start by creating YouTube videos that clients can listen to while doing chores around the house. Publishing content on YouTube is free, and all you need is a good microphone.
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Distributing and Marketing Your Podcast
Creating a podcast is an investment of time and resources. You want to make sure you get the most out of that investment by effectively distributing and promoting your podcast. Here’s a look at the best strategies for doing just that.
1. Add your podcast to all directories
There are many directories or platforms where users listen to and interact with podcasts. To reach the largest number of users, you need to have your podcast on all of these platforms. Prioritize the best ones with the largest listener bases, such as:
- Apple Podcasts
- Google Podcasts
- Audible
- Spotify
- Pandora .
This requires some upfront work, but adding episodes is easy once you have all of these platforms set up.
2. Focus on SEO for your episodes and channel
Think about how you want users to find your content. Name your podcast and write your podcast description based on that. Google indexes audio content and shows audio files in search results. This means that if you don’t consider SEO when publishing new content, you won’t get the most out of your podcasts.
Before you begin, research keywords related to your podcast topic. Use these keywords throughout your podcast and show notes.