The purchase decision

Dove hir Gil Zamora, an FBI forensic scientist train in facial sketches, to draw the first portrait bas on the women’s facial descriptions. Seat behind a curtain, Gil Zamora didn’t see the faces of those women. and had people who knew those women explain their appearance to Gil Zamora. You Are More Beautiful Than You Think A picture of him describing himself (left) A picture of his friend describing him (right) As a result, it turns out that the pictures that the person describ mostly show their own disadvantages, such as a big chin, big forehead, big cheekbones, so the pictures that come out don’t look beautiful.

This process is mainly

Compar to the other picture that the Bolivia WhatsApp Number List friend describ, the appearance turn out to be more beautiful than what he describ. Shows that people tend to see themselves as unattractive to the point of lacking confidence. But in fact, you’re more beautiful than you think. “You’re more beautiful than your think” After the release of this campaign, just days, it has reach million views and continues to do so. You see, creating Brand Content is about telling stories that connect with consumers that create emotional impact.

WhatsApp Mobile Number List

Reflecting on identity

A connect to create a close relationship AZB Directory And feel good about the brand that is more than traditional marketing that only has regular advertising. FCB Involvement Grid or a table that helps identify the involvement or involvement of consumers in making a purchase decision. It helps us understand what products are on the minds of consumers. by evaluating whether the purchase requires an emotional or rational decision With such information, we can use to define advertising concepts. Develop by Richard Vaughn, Senior Vice President of Foote, Cone and Belding Advertising, the FCB Involvement Grid showcases.

Leave a comment

Your email address will not be published. Required fields are marked *