Questions about what kind of content our brands should use. The answer lies in the marketing objectives of our brand. And who is our target group before deciding to create content that hits the heart? If we see the whole picture We will see what kind of content is suitable for our brand. Some brands may be a good fit for Topical Content, some may be a good fit for Evergreen. Content, and sometimes both are possible.Making content or content (Content) is the most important thing in marketing in this era. No matter how many brands have good products or services.
That focuses on emotional
How much good content is there, but if able to create the right content format to communicate with the right target audience? It may waste Czechia B2B List time and budget in marketing. Using a tool call Content Matrix can help us see the appropriateness of content formats that are suitable for both types of businesses. target group including the purpose of communication that can be us to plan content marketing effectively Content Matrix The Content Matrix consists of two dimensions, looking from left to right as a consumer’s purchasing decision process.
Access and create a product
From the creation of awareness (Awareness) to the purchase of products or services (Purchase). In another dimension, if looking AZB Directory from the top down, is the purchase decision that relates to emotions (Emotional) to the purchase decision with reason (Rational). In the Content Matrix, it also describes the form of content that is divid into types: ucational content (ucate), persuasive content (Convince), entertainment content. (Entertainment) and inspirational content (Inspire) If your brand is B C, the right content should be entertaining. May use contests, answering questions or playing games to get customers to participate and create awareness.