ne of the tasks of an email marketing service is to provide a reliable and convenient process for subscribers to unsubscribe from their clients’ mailings. This helps protect both parties: subscribers from unwanted mailings and take email marketing service from a decrease in rating due to possible complaints. That is why the “unsubscribe” link is mandatory for all mailings and should be placed in a place visible to the recipient.
By analyzing hundreds of thousands of emails and their unsubscribe processes, DC Lite is making changes that will improve your interaction with subscribers on this sensitive issue.
What the unsubscribe page now looks like after clicking the “unsubscribe” link in your newsletter:
Let’s talk about the changes in more detail:
1) Unsubscribe in one click
By clicking on the unsubscribe link, the user immediately unsubscribes from the unwanted mailing. These are the requirements of international SpamAct, which are slightly stricter than those adopted in Russia, but allow to further reduce the degree of tension between clients and their dissatisfied subscribers.
2) Reverse subscription in case of error
In our practice, there were often situations when subscribers unsubscribed by accident, and then asked them unsubscribe system to the newsletter they were interested in. Now it is possible to do this independently. The subscriber only needs to go to the page where he unsubscribed again, find the text “Was it a mistake?” and subscribe again in one click.
3) Individual unsubscribe page address
This is the first step towards a personalized unsubscribe page where you can customize additional text, brand it with your logo, and more. These updates will be available in the coming months.
4) Reasons for unsubscribing are optional
The subscriber does not have to comment on their actions, but they can do so by selecting one of the items and/or how to share files on telegram: an overview of file sharing on it with their own text. Personal comments are available only to us and you, as the author of the newsletter. No one else will see them. This will reduce the problems that arise due to the abundance of obscene comments on the unsubscribe pages of our clients.
Additional changes to the process of setting up “unsubscribe reasons”.
1) The unsubscribe page could easily be in English
2) You can skip our unsubscribe page and redirect customers directly to your website, for example, to an apology page. This will allow you to try to “revive” the unsubscribing subscriber, for example, by offering him a discount or a gift.
This is the cascade of cn leads we have prepared for the first half of the May holidays. We are sure that they will have a huge impact on both your reputation as senders and your communication with dissatisfied subscribers.
Sincerely, the creative team of DC Lite.ru
