Or services.is there, but if able to create the right content format to communicate with the right target audience? It may waste time and budget in marketing. Using a tool call Content Matrix can help us see the appropriateness of content. Formats that are suitable for both types of businesses. Target group including the purpose of communication that can. Be us to plan content marketing effectively Content Matrix The Content Matrix consists of two dimensions, looking from left to right as a consumer’s purchasing decision process.
Lets take a look
From the creation of awareness (Awareness) to Palau Email List the purchase of products or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that relates to emotions (Emotional) to the purchase decision with reason (Rational). In the Content Matrix, it also describes that is divid into types: ucational content (ucate), persuasive content (Convince), entertainment content. (Entertainment) and inspirational content (Inspire) If your brand is B C, the right content should be entertaining. May use contests, answering questions or playing games to get customers to participate and create awareness. that focuses on emotional access And create a product purchase by bringing actors as presenters Posting information on various forums.
At what each type
That helps create inspiration AZB Directory or a catalyst for making a purchase decision. On the other hand, if your brand is B B type, then cribility and detail are important. which requires reason and effect in making purchasing decisions Content creat to create awareness may include writing articles to ucate. press release Communicating with Infographics and Convincing Customers to Buy with Events Webninar Presentations of Successful Case Studies product trial It can convince people to buy products or services. How to get start with Content Matrix.