That reduction finally started yesterday as well. As Barry Schwartz reported in Google FAQ Rich Results Now Only Displayed For Authoritative Sites on Search Engine Roundtable: “FAQs in the Google search results are now barely showing up in the search results anymore. If you look at the tracking tools, they show a huge drop in how often the FAQ rich results are showing in the Google search results.” Here’s a screenshot SEO consultant Brodie Clark shared on X: Add Search Engine Land to your Google News feed. E-E-A-T is the buzzword on the streets of SEO.
We talk about it repeat it
Say it to clients. But even though we know what it is, do we really understand how to both diagnose and fix E-E-A-T issues? Let’s find out. Common E-E-A-T issues Where do you start to Kuwait Mobile Number List diagnose issues relating to experience, expertise, authoritativeness and trustworthiness? The first thing is to take a deep gulp and head to Google Trends. Tesco Google Trends Whack in your brand name and see what comes up.
Nothing OK that’s telling you
That you haven’t made a dent in search. Now, being really honest, that’s not uncommon. But it should serve as a reality check that you need to do more brand marketing to be searched for by a large enough volume to show up on trends. This isn’t really an SEO job. It comes down to a mix of internal budget Switzerland Phone Number List and marketing activity. Good marketing creates a solid link and mentions network around your business website. But we’ll come back to this later. E-E-A-T is a brand thing Once you’ve recovered from that sting, head to the SERP and type in your brand name.
