How the winter World Cup will impact consumer spending and search interests, plus three tips from Google for advertisers.
In any normal year, the festive period is the biggest
Consumer event on the calendar – by far. Every whatsapp number database now and then, retailers get a summer boost from other events, such as England reaching the Euro 2020 final or the Lionesses winning the European Championship.
This winter, the festive period collides with the 2022 World Cup and many analysts predict record-breaking consumer demand. Search data from Google reveals the scope of opportunity for retailers this holiday season, plus some of the challenges a winter World Cup could pose.
Q4 is the most important season for retailers
Largely thanks to Christmas and Black conclusions: seo as an ongoing strategy Friday, Q4 is the most important season for the majority of retailers. Google data shows this period was responsible for 23%-32% of all retail searches in 2021, varying across seven key sectors, including apparel, consumer electronics, food and beverages, health and beauty, home and garden, luxury, and sport and fitness.
It predicts this will increase to 25%-31% in
Q4 2022 across the same retail sectors. Only china numbers two sectors are expected to see a decline from the previous year (apparel and luxury) while all five of the remaining sectors are forecast to experience increased demand in the final quarter of 2022.
Retail sectors that typically see higher demand during international football tournaments are all expected to see increases this winter: consumer electronics (mainly TVs and AV equipment), food and beverages, and sport and fitness.