Maererano nekuongorora kwechangobva B2B Email Kushambadzira kuitwa neRadicati Group , kambani inonyanya kubudiswa kwekuongorora kwemusika, tsvakurudzo uye mishumo mune zvakasiyana-siyana zvekombiyuta yemashoko, nhamba yeemail inotumirwa zuva rega rega inenge 306 bhiriyoni . Huwandu uhu hunosimbisa kukosha kweemail senzira yekutaurirana munyika yanhasi yedhijitari, kunyanya munyika yeB2B yekutengeserana.
Saka, kana iwe uri mugadziri kana muparadzi ari kuronga kana kutotengesa zvigadzirwa zvako paB2B online yekutenga chikuva, kune yakanangwa email kushambadzira iyo inogona kukubatsira kuvandudza yako online yekutengesa B2B Email Kushambadzira nzira. Yazvino data kubva kukushambadzira, kutengesa, uye vatengi sevhisi software kambani HubSpot inosimbisa izvi: Akanangwa maemail ane avhareji yakavhurika mwero we21.5% uye mitengo yekushandura yakakwira , saka ivo vakanyatsonakira bhizinesi rako.
Bhizinesi-kune-Bhizinesi Email: Tsanangudzo uye Mhando
Kutanga, pane musiyano pakati peemail neB2B email. B2B email inzira yekutaurirana kwemagetsi pakati pemakambani, uye B2B email idhijitari yekushambadzira nzira inoshandisa email kusimudzira zvigadzirwa (kana masevhisi). Chinangwa chehunyanzvi uhu ndechekuvaka hukama hwebhizinesi, kugadzira vatungamiriri vanokwanisa, uye kukurudzira kutengesa nekutumira maemail anonangwa, akakodzera kune vangangove vatengi.
1. Chisarudzo chisingadzivisiki mumusanganiswa wekutengesa
B2B email inogona kuve yakakosha kune yakagadziridzwa 2024 nharembozha yenhare data yako yekushambadzira zano, kunyanya nekuti iri nyore kuita. Svika kune vateereri vakawanda pasi rese nekungodzvanya kamwe chete , zvichiita kuti mikana yekutengesa ikurumidze uye iite nyore . Pamusoro pezvo, mamwe mapuratifomu ekutenga epamhepo epamhepo akadai seDirectIndustry neMedicalExpo zvakare anokupa iwe mukana wekushandisa yavo yakanangwa email masevhisi uye kukutsigira iwe paunenge uchigadzira uye nekuendesa B2B mishandirapamwe yekushambadzira . Saka iwe unogona kuvimba nehunyanzvi uhu kuti basa rako rive nyore.
2. Kuronga kunochinjika uye nguva
Otomatiki email mishandirapamwe inopa isingaenzaniswi kuchinjika. Maemail anogona kurongwa pachine nguva uye kutumirwa panguva dzakatarwa kuti awedzere maitiro avo. Maemail anogona kurongwa zvichienderana nenzvimbo dzakasiyana dzenguva kana nguva dzezuva apo vatengi vako vangangove vari online. Otomatiki zvakare inobvumidza iwe kutumira maemail zvichienderana nezvimwe zviito zvakatorwa nevatengi vako, zvichiita kuti mameseji ako ave akakosha uye anoshanda.
3. Kudzoka kwakanakisa pakudyara
Email izano rekuchengetedza bhajeti yako yekushambadzira. Mari yekushandisa ishoma, asi mabhenefiti akawanda . Semuenzaniso, kune yega yega € 1 yakasimwa mukushambadzira email , unowana avhareji yekudzoka ye42 . Pamusoro pezvo, kushambadzira email hakudi mari yakakura mumidziyo kana ichienzaniswa nedzimwe nzira dzekutaurirana dzakadai seterevhizheni kana redhiyo kushambadzira. Chekupedzisira asi chisiri chidiki, otomatiki maemail anogona kuchengetedza nguva yakawanda, ichiita yako yekushambadzira zano rishande uye riite pundutso mukufamba kwenguva.
4. Tailor-yakagadzirwa kuita vatengi vakasiyana
Sezvo bhizinesi rega rega rakasiyana, maemail akasarudzika anovimbisa kuti meseji inotumirwa yakakosha uye inobatsira kune wese mutengi. Izvi zvinogadzira inonakidza mushandisi ruzivo . Maemail akasarudzika ane mareti akavhurika akakwira , ipa vatengi ruzivo rwakasiyana, uye wedzera vhidhiyo: chinhu chakakosha muhurongwa hwekushambadzira hwemugadziri kuvimbika kwako. Uyezve, kuburikidza nekuita zvemunhu uye zvemhando yepamusoro, maemail anogona kuunza chaiyo yakawedzerwa kukosha kune chako chinangwa chevateereri , uchivapa ruzivo runobatsira uye nekuwedzera kubatanidzwa kwavo uye kuvimbika kune yako brand.
5. Kumisikidzwa kwehunhu kuburikidza nekupatsanura
Hunhu hwekunangwa hwakapihwa neemail segmentation hauna kufananidzwa. Nekushandisa dhatabhesi dzakapihwa nehunyanzvi hwekutenga online mapuratifomu, chaiwo misika zvikamu zvinogona kunongedzerwa. Email inopa chaiyo kunanga, inova bhenefiti huru kune B2B nzira dzekushambadzira uko kuziva vaunogamuchira kwakakosha . Nekudaro, zvakakosha kuremekedza sarudzo dzevashandisi, izvo zvakakosha kune email mutemo unoenderana nezvino mirairo yemutemo.
6. Kunzwisisa zviri nani zvinangwa zvako
Imeyili inokupa iwe yakakosha dhata yekuzvibata, ichikubvumidza iwe kunatsa yako yekushambadzira zano uye kunzwisisa zviri nani vatengi vako. Uchishandisa iyi data, unogona kuyedza nzira dzakasiyana dzekushambadzira uye gadzirisa yako inotevera kushambadzira mushandirapamwe zvinoenderana.
7. Nzira dzekuongorora dzisiri-invasive
Kusiyana nedzimwe nzira dzekutora mutengi senge nharembozha, email haipindire. Remekedza kumhanya kwevatengi vako , usavhiringidze zviitiko zvavo zvezuva nezuva, uye vape nguva yekuverenga maemail panguva yavo.
8. Inoshanda Lead Generation Tools
Email ine simba rinoshamisa. Inobatsira iwe kugadzira nhanho dzemhando yepamusoro dzinogona kushandura singapore data kuita kutengesa. Pamusoro pezvo, mabhatani e-call-to-action (CTA) akabatanidzwa mumaemail anogonesa kutaurirana nekukurumidza uye kuwedzera mikana yekutendeuka. Pamusoro pezvo, nekubatanidza email nemaitiro data analytics, lead qualification rates inogona kuwedzerwa zvakanyanya kukwirisa kutenderera kwekutengesa .
9. Ita basa rinokosha mukuwedzera kutengesa paIndaneti
Zvinoenderana neongororo yakaburitswa neCampaign Monitor muna 2021, avhareji yeshanduko yeB2B email yekushambadzira mishandirapamwe ingangoita 5% . Izvi zvinoreva kuti pamaemail zana ega ega anotumirwa, mashanu anoita kuti mugamuchiri atore danho, kungave kuri kutenga, kunyoresa chiitiko, kana kukumbira rumwe ruzivo. Chiyero ichi chakakwira kupfuura mamwe akawanda madhijitari ekushambadzira nzira . Naizvozvo, email chishandiso chakakosha chekusimudzira kutengesa. Kutumira maemail ane zvakakosha zvinopihwa uye kukwidziridzwa kunogonawo kuwedzera mari. Pamusoro pezvo, mishandirapamwe yekushambadzira email inogona kushandiswa kusimudzira kutengesa kwemwaka kana kuita mari pazviitiko zvikuru zvebhizinesi.
10. Simbisa hukama hwevatengi
Email inokupa iwe mukana wekugara uchibatana nevatengi vako nguva nenguva uye kusimbisa kuvimbika kwavo . Icho chishandiso chakakosha chekugadzirisa ruzivo rwevatengi. Sechikamu chechirongwa chako chekushambadzira zvemukati, email inobvumidza iwe kuendesa zvakakosha zvemukati kune vatengi vako, kuwedzera kuziva kwavo uye kugutsikana kwese nemhando yako. Semuenzaniso, matsamba enhau emunhu anogona kugadzira yakasarudzika uye yakanaka ruzivo rwevatengi. Ivo vanofuridzira vatengi veB2B kuti vabatane nekupa zvinoenderana uye zvinowanikwa zvirimo zvinogadzirisa matambudziko avo, zvinozadzisa zvavanoda.
