Digital marketing iri kutsanangura patsva mitemo yemutambo weB2B commerce. B2B bhizimusi rekuvandudza Global digital ad mari inotarisirwa kukura kubva pamadhora 51 bhiriyoni muna 2007 kusvika kudarika $825 bhiriyoni ne2023 , maererano neongororo yakaitwa nevanopa data Statista . Uku kukura kunoratidza kukosha kuri kukura kwekushambadzira kwedhijitari kumakambani eese saizi uye mumaindasitiri ese. Kumakambani eB2B, kufambira mberi uku kwakatonyanya kukosha. Digital marketing inovapa mikana isati yamboitika yekukura. Asi zvinounzawo gadziriro dzayo dzezvinetso. Saka, kushambadzira kwedhijitari kuri kuchinja sei kutengeserana kweB2B, uye vagadziri nevatengesi vanogona sei kushandisa zvizere hunyanzvi uhu?
A. Nzira yakanaka yekuwedzera ruzivo rwechigadzirwa
Strategic kushandiswa kwematurusi ekushambadzira edhijitari kunogona kuenda kure mukuwedzera kuoneka kwechigadzirwa, kunyanya paB2B online ekutenga mapuratifomu . Kutsvaga Engine Optimization ( SEO ) matekiniki anoita basa rakakosha mukugadzirisa zvine chekuita nechigadzirwa kuitira kuti ive nani mumitsva yekutsvaga yeinjini seGoogle . Nekushandisa iwo akakosha mazwi ane chekuita nechigadzirwa chako uye indasitiri, unogona kusvika kune akakodzera vateereri uye kuwedzera traffic kune yako chigadzirwa mapeji .
B. Kiyi yekunzwisisa zviri nani zvinodiwa nevatengi
Kushambadzira kwedhijitari zvakare kunokupa iwe usingaenzaniswi kugona kunzwisisa uye kuongorora B2B mutengi maitiro. Nerubatsiro rwematurusi ekuongorora data, unogona kuona mafambiro emusika , kunzwisisa zvinodiwa nevatengi, uye kugadzirisa zvigadzirwa zvako zvinoenderana .
Maturusi eAnalytics anogona kuburitsa ruzivo rwakakosha senge mapeji ako akashanyirwa zvakanyanya, nguva inoshandiswa pane yega peji, nzendo dzevashandisi, uye nzvimbo dzekupokana. Iyi data inogona kukubatsira kuvandudza mapeji echigadzirwa chako, webhusaiti, uye zvigadzirwa kuti usangane nezvinodiwa nevatengi .
C. Manyuko ekuvimbika kwevatengi
Unogona kusimbisa hukama nevatengi vako nekushandisa maturusi ekushambadzira edhijitari kugadzirisa zviitiko uye kuzvibata nenzira dzine musoro.
Zvishandiso zvakaita semaemail anonangwa zvinogona kushandiswa kutumira mameseji emunhu uye zvakakosha zvinopihwa zvinoenderana nemaitiro email data ekare evatengi uye zvavanoda. Izvi zvinoita kuti vatengi varambe vachifarira kambani yako kana mhando uye kuvakurudzira kuti vadzoke uye vatenge zvakare.
D. Guarantee yekuderedza mutengo
Kushambadzira kwedhijitari kunowanzo kudhura uye kune kudzoka kwakakwira pakudyara pane zvechinyakare kushambadzira . Nekushambadzira kwedhijitari, unogona kuendesa zvigadzirwa zvako kune vateereri vepasirese pasina mutengo wakakwira wemashambadziro echinyakare ekushambadzira.
Pamusoro pezvo, nemidziyo yeanalytics, unogona kutarisa mashandiro emakambani ako ekushambadzira uye gadzirisa zano rako zvinoenderana kuti uwedzere kudzoka kwako pakudyara.
II. Digital Marketing Tools yeB2B Sales
A.Social network
Masocial network ave nzira yakakosha yekutengesa kumakambani eB2B. Maererano nekutsvaga kweHootsuite , vanhu vanopfuura mabhiriyoni mana pasi rose vanoshandisa masocial network, izvo zvinopa makambani nemikana mikuru yekusvika nekubatana nevateereri vavanoda.
Ivo vanokutendera iwe kuti ugadzire nharaunda yakatenderedza brand yako , taurirana zvakananga nevatengi, uye uwedzere ruzivo rwemhando. LinkedIn, kunyanya , inofarirwa zvikuru pakati pemakambani eB2B ekugadzira hukama uye kugadzira inotungamira. Inopa chikuva chekugovera ruzivo rwakakodzera, zvigadziriso zvekambani uye zvemukati zvenyanzvi zvinogona kukubatsira kuvaka kuvimbika uye kuvaka hukama hwakasimba nevamwe vashandi veindasitiri.
B. Content Marketing
Kushambadzira kwemukati ndeimwe nzira inoshanda yeB2B. Inosanganisira kugadzira uye kugovera ruzivo rwakakodzera kuti ubatanidze uye ubatanidze vatengi . Maererano ne Content Marketing Institute , 91% yemakambani eB2B anoshandisa kushambadzira kwemukati kusvika kune vatengi.
Izvi zvinogona kusanganisira mablogiki, mapepa machena, webinars, uye zvidzidzo zvenyaya izvo zvisingangobatsire kudzidzisa vatengi asiwo kuisa kambani yako semutungamiri wepfungwa mumunda .
C.Search engine optimization
Sezvambotaurwa pamusoro, SEO yakakosha pakuwedzera kuoneka kwako pamhepo. Zvinosanganisira kukwidziridza zvirimo uye webhusaiti yako kuti iite chinzvimbo chepamusoro mumhedzisiro yekutsvaga. SEO yakanaka inogona kuwedzera organic traffic kune yako webhusaiti, kuwedzera brand kuziva, uye kugadzirisa kuvimbika kwekambani yako .
D. Targeted Email
Maemail anotangwa anoramba ari mamwe eanonyanya kushanda edhijitari ekushambadzira nzira kune bhizinesi kune bhizinesi. Semeseji yakanangwa, yakasarudzika uye ine simba, inokutendera kuti ugare uchibatana nevatengi vako, kugovera ruzivo uye zvinopihwa, uye kugadzira inotungamira. Pamusoro pezvo, iwo mukana wakanaka we “kurera” tarisiro uye kuchengetedza hukama hwenguva refu nevatengi .
III.Matambudziko Akatarisana neB2B Digital Marketing
A.Zvishandiso uye ruzivo rwehurongwa
Kushambadzira kwedhijitari kuri kuramba kuchichinja, saka makambani anofanirwa kuve nechokwadi kuti anoenderana maitiro uye anogona kuabatanidza muhurongwa hwekambani yavo. Izvi zvingada kuenderera mberi kudzidziswa uye kuisa mari mumatekinoroji matsva kuti urambe uchikwikwidza.
B. Chinja nekukurumidza kushanduko dzetekinoroji
Kungave kuri kubuda kwevatsva vesocial media mapuratifomu kana shanduko mune yekutsvaga injini algorithms, makambani anofanirwa kukwanisa kukurumidza maitiro ekutora bhizinesi runhare nhamba: justcall kuchinjika kune shanduko mune tekinoroji. Izvi zvinoda kuti makambani arambe achitarisisa tekinoroji uye kugona kugadzira.
C.Data Dziviriro
Sezvo data iri kuwedzera kushandiswa mukushambadzira kwedhijitari, kuchengetedza data kuri kuita dambudziko guru. Iwe unofanirwa kuve nechokwadi chekuti unoenderana nemirairo yekudzivirira data, senge European Union’s General Data Protection Regulation (GDPR). Izvi zvingada mari yakakosha mukuchengetedzeka kwedata uye kutevedzera mutemo.
D.Kuyera kudzoka pakudyara
Maturusi ekutarisa uye ekuongorora anofanirwa kuumbwa kuyera kushanda kwemaitiro akasiyana. Izvi zvinogona kusanganisira kushandisa advanced analytics singapore data uye kuita zvekubika masisitimu kuti utarise kuita kwako uye kugadzirisa zano rako zvinoenderana. Bill Gates akamboti: “Kana kambani yako isiri paInternet, kambani yako ichabviswa.” Kune vagadziri veB2B nevashambadziri.
B2B commerce haisisiri sarudzo, asi chinhu chinodiwa. Ino ndiyo nguva yekugashira chimurenga ichi uye kushandisa mikana yainounza. VirtualExpo Boka inyanzvi mune nyanzvi dzekutengeserana pamhepo uye unobatsirwa nerutsigiro rwekutengesa padivi peakanakisa ekutengesa uye ekushambadzira zvikwata muindasitiri. Isu tinogadzira zvigadziriso zvekushambadzira zvedhijitari zvinokubatsira kuendesa ane simba, akabudirira ekutungamira nzira dzekuita.
