Suppose you are looking for a specific product. After visiting the market in the first store, you feel that you see this product behind the window and go inside the store. But after entering the shop and seeing the product up close, you realize that this is not the product you were looking for and immediately leave the shop and return to the market. Similar behavior happens in the web space, more and at a higher speed. But this time, an observer called Google will monitor the sites that the user leaves, and in the long run, if he is not satisfied, he will assign a negative score to the site. When we enter a site from the search page and after spending a few moments leave it and return to the SERP page, we have actually done pogo-sticking.
What is Pogo Sticking?
This term refers to one of the behaviors of users regarding activity in search engines. When a user searches for a term in search engines, he first opens the first page and enters it. If, after a while, the user leaves the first page with the back button or by closing the page and goes to the second, third, and subsequent pages on the SERP page, pogo-sticking has occurred. The user likes to find the result that is closest to his desired goal on the same page or pages. But when he does not achieve this goal, he immediately closes the site and goes to another site. This is one of the most important factors for measuring the level of user dissatisfaction, which may be due to content or technical reasons, and indicates the level of user exit from the site.
The sum of the above events includes the pogo-sticking process, which the user may repeat until he gets the desired result. The user may change his query and keyword when returning to the SERP page. This is also considered a type of Pogo Sticking; But it does not have a destructive effect on the ranking. Even when leaving a site, Google offers a box called people also search to the user to get closer to relevant results by choosing the most suitable keyword.
What is the difference between Pogo Sticking and Bounce Rate?
By this point, you have become familiar with this concept, you may have a question in your mind that what is the difference between Pogo Sticking and Bounce Rate? To a large extent, this question is natural; Because both refer to user behavior that leads to leaving a site. If we want to make you understand the difference between the two, we must define both separately:
Pogo Sticking: After entering a site, the user clicks the back button after spending a few moments or closes the site and returns to the search results.
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Bounce Rate: But the bounce rate is when the user enters a page, but does not perform any useful activity on it and then closes the page. That is, it is not entered into other links and new pages of that site, so to speak, it does not create any call-to-action and interaction with that site, and it leaves it. These conditions create a bounce rate that can be seen in Google Analytics. You can read more comprehensive information about how to measure bounce rate in this article.
Both of these concepts are influential factors in analyzing user behavior in SEO. Pogo stacking can be considered a newer and more advanced type of jumping rate. It means that both affect each other. So, if we reduce the bounce rate, Pogo Sticking may happen less.
What is the impact and importance of pogo staking in SEO?
Pogo stacking is important because it is considered a negative SEO event in the long run. When the user leaves after clicking on a site and returns to the search results page, it means that he has not found his purpose on that site and is looking for sites in lower positions. The result of repeating this too much is a drop in rank. Because Google claims that the page that is in the first ranks cannot satisfy the user in the same specific keyword. So this position is not suitable for them and lowers their rank. Now, whether it is due to the weak content, or due to the slow loading speed of the page and other factors. Google and other search engines attach great importance to user satisfaction and update most of their algorithms with the aim of improving the user experience.
They include factors so that the user can reach the desired content more easily and quickly, and they also rank the search results based on the user’s wishes. Metrics like Pogo Sticking directly monitor user behavior in terms of entering and exiting between different sites. These behaviors show exactly whether the user leaves the page with satisfaction or not. Maybe this event does not have that much impact on our website in low volume.
How to prevent Pogo Sticking?
There are various factors that cause Pogo Sticking. Low page loading speed, inappropriate size and font, poor content, many ads, etc. are among the reasons that lead to the user leaving the page quickly. We can reduce the rate of pogo on our site with planned and effective measures and keep the user on our site. In the following, we have listed 11 of the best of these measures for you, if you follow them and put them on the agenda, you can prevent the user from leaving your site to a large extent.
- Increasing the page load speed (Page Speed)
One of the main reasons why a user leaves a site after clicking on it is the page loading speed. The user does not like to wait for a page to open and its content. The standard and ideal loading speed is 2 seconds. The more time it takes to open a page, the more likely it is to leave the page and lose a user. Check the loading speed of each page using a service such as pagespeed insight.
Frequently Asked Questions (FAQ)
One of the best ways to keep users on your site is to create a FAQ section. Since many users put their desired phrase in the form of a question with Google, if they see the answer to their question easily in front of them, they feel satisfied and consider other parts of the content useful for them and stay on your site for a while. they stay
- Rich content suitable for the purpose of the user (Helpful Content)
Try to include in your content every article that exists about a topic and what people need. If the audience finds everything they need on your page, they will not decide to leave the site. With a convincing and informative introduction, you can encourage the user to read more and stay on the site.
Bounce rate reduction
We mentioned earlier that by creating a content and interactive parts on a page, you can reduce the organic bounce rate and, in addition, make the user think about your site. This itself helps to not leave your site. For example, you can make the user react with the poll box, rating, lottery and site comments.
- Internal Links
Internal linking is another important how can you optimize your website for referral marketing? way to keep users on the site. This easy method helps us to get people deeper into the site and explore it more. Also, when you create internal links related to the user’s needs, you can provide him with more information about his needs. And the user feels that everything he needs is completely available on this site and its other pages. All this makes the user less inclined to return to the Google page. In addition to the top of the page, try to spread internal links next to the content such as the introduction and the text.
Update old content (Update Content)
The update date of the content is something that always attracts the user. Because the user considers it a comprehensive and up-to-date article that has a high content value. Instead of the traditional publication date phrase on your pages, use the updated date. And try to be easily visible to the visitor.
Appropriate font and font size
Try to use large and legible fonts, which make reading the content very easy. The best font size for inserting texts is between 15 and 17 pixels. If a user cannot read the content of your site when he arrives because the font is small or illegible. He will immediately hit the exit button and will not stay long on your site.
Add table of contents and quick access (Table Of Contents)
If you write rich and relatively large content for one page. You definitely need a table of contents, so that the user first gets. To know the titles and headings of your content and then decides to read. Because each title of the content is usually. One of the questions and content needed by the user who searched for them. Take this solution seriously.
Exact match of content with keywords
The content not matching the keyword agb directory and phrase searched. By the user is perhaps the most important factor in leaving a site. One of the reasons why we pay so much attention to matching content with keywords is to prevent pogo-sticking. Try opening the first ranks of a search result and see what questions they address. And find out what exactly a user searching for a term likes to see. Then try to provide a solution in this regard and accompany the user case by case to achieve his goal.
Using multimedia content
Inserting photos and screenshots next to the texts helps the user to understand the content better. Also, video and audio files are effective in the appeal of an article. And convince the user to stay on your site so that he can see all the models of your content.
- Manage Ads
Pop-up pages and advertisements usually make the user nervous.
conclusion
Pogo Stalking includes steps where the user leaves a watch and searches for another destination again on the results page. This can be detrimental to our SEO and business under certain circumstances. ou can also contact our experts in.
